As a new SEO, I've found that one particular part of my job provides both a lot of satisfaction and a great deal of frustration. No, it's not attempting to talk to the big-shots at conferences (I'm female; advantage Copland), it's using analytics. I spent a whole afternoon enthralled with a list of a client's referrers once, but I've also spent a great deal of time trying to wade through the less ...
A month and change ago, Rand concluded in his Analytics vs. Competitive Intelligence article that among the major competitive metrics (Technorati, Alexa, Compete, etc.) , the number of Technorati links a page has is the best (or more appropriately, least sucky) indicator of a page's actual traffic.Frequent S...
I've just been shopping around for a Heat Map tracking software and stumbled upon those two, which looks good to me: CrazyEgg (I think Rand already talked about it), which is simple, easy to use and cost between 0,33$ - 0,80$ / 1 000 visits. I am not sure how deep the metrics are behind it. Has any of you tried it? It is worth it?...
In continuance with trust post I did few weeks ago, I decided to rant about backlink statistics various search engines so generously provide. Without further ranting and blathering, let’s see some statistical tables!Lies… ...
Sorry for my non-existance lately, I'm back for good now! I've been playing around with this tool - Web CEO Pro, for a while and I've seen Rand mention he was a little bit tired of it because it was expensive, but I'd like to say that for a couple hundred dollars a year (if you don't get into their monthly fees), it can do a pretty goo...
Last week I wrote a piece offering a free linkbait idea on web analytics. Incredibly, several folks responded, indicating they'd give it a go. Yesterday, I sat down with two of the frontrunners - Eric Enge from StoneTemple Consulting & Jonah Stein of ...
I should be eternally castigated to the fiery furnace for spoofing a Devo tune, but hopefully redemption can come in the form of this post's value. We've been spending some time in analytics programs lately, both for our own in-house projects and for some clients. In every instance, the addition of action tracking makes a huge difference to how well we can optimize and make changes to internal ...
I took some time to revise the Website Analytics article. The data that I originally posted had some errors, which have now been corrected. I've also taken the suggestion of CSandB and used Pearson's correlation coefficient to calculate the actu...
Over the last week, we've collected visitor traffic data from 25 popular websites in the search and online marketing space, including: Brian Clark from Copyblogger Aaron Wall from SEOBook Matt Cutts from MattCutts.com ...
Some folks have been asking for my opinions of Hitwise & Alexa data recently, and I figured the best I could do would be to illustrate the sampling problems of both with some real life data. First off, let's look at SEOmoz's traffic levels over the last few months. This comes courtesy of our Indextools stats program + Feedburner data for RSS. You can see more on our ...
I recently had the opportunity to renew 1000 of my spam domains.Since the domains only cost me 99 cents each when I bought them and renewal was nearly $6 at the time, I decided it wasn't worth it.In fact, my evil plan was that I was going to simply let these sites expire and then buy them back once they expired and went into the domain pool...Imagine my surprise...
I'm an analytics junkie. Along with my constant monitoring of email and the blog tracker, I have to admit that I watch referring URLs, unique visitors and Feedburner stats like a hawk. Sometimes I'm on it several times before lunch. This unhealthy obsession has lead to some valuable discoveries over time, including one that I discussed during my sessions in San Jose called "the linkbait bu...
Have you ever looked at a set of search results and scratched your head in disbelief? If so, you're like me - occasionally, I'll at some search results at Google and have no comprehension of why one site is ranking in front of another, or why it would rank in the top 10, period. This blog post is an open call - feel free to list keywords and search results in the comments that simply make no se...
While working on a project, I came across some interesting data (or, quite frankly, lack of). Overture comes up with no search numbers for rape; instead, a lonely-looking "No suggestions for rape" message is all that appears. I tried getting search numbers for statutory rap...
