How many pages has Google indexed? This question and the problems surrounding it run rampant through the SEO world. It usually arises when someone starts doing searches like this: ...
One often-ignored part of SEO is making invisible pages visible. When I say 'invisible', I mean pages that have received zero clicks from organic search results.If you can find those pages, you can decide:To keep them, but work to raise their organic search profile;To keep them, but use more of their link juice to help other, higher-profile p...
In last week's Whiteboard Friday, Rand and I started by discussing how to gain true insight into what kind of keywords are leading people to discover your brand and ultimately driving conversions for your business (clue: it's probably not branded search phrases, despite what your analytics reports are telling you). Today, I'm going to demonstrate one way of measuring this more accurately in Google Analytics.
SEOmoz shares internal traffic statistics from 2009, as well as conversion rate mistakes and opportunities to apply in 2010. In addition to analytics data, the post also has 11 actionable conversion takeaways.
A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines. Google Analytics can show you the total number of unique organic keyphrases at a glance, but this post will show you how to break that down to a more useful level of granularity.
I noticed some months ago that SEOMOZ was having more and more web analytics/conversion rate related post, so I decided to give it a shot and talk about segmenting your traffic data in order to have a better understanding of your traffic. For this post I only use the Advanced Segments Tool from Google Analytics. Segmenting by location:I used to work fo...
Effective SEO requires us to see the big picture, and I'm calling that picture the 4 R's: Robots, Ranking, Relevance, and Results. For each of the 4 R's, I'll provide some tips and tools for how to measure your progress in that area.
Howdy Folks, Unlike most of the posts that I've put out recently which are more strategy based this post is a from-the-trenches-tip which I've recently come across that I thought I'd share. I'm going to talk all about using the Google Analytics API but I'll show you how anyone can do it, you don't need to be a developer! All you need is a Google Analyics account and Excel.... ...
Where to Start with Web Analytics That which can be measured can be improved, and in search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their campaigns and create road maps for success.
I really like Google Analytics - the interface is easy to use, the information easy to interpret and it's free. You can do great tricks with filters to slice the data in different ways. I do wish that less of the reports used sample data and it'd be nice if you could label points in your data to cross-reference with your SEO activities. But the one thing that really bugs me about Google Analytics is that the JavaScript you tag your site with is broken.
A combination of advanced Google Analytics tips and tricks as well as some insight from Avinash Kaushik on details of the way that GA tracks repeat visitors.
Many SEO projects begin with a site review or audit, identifying potential weaknesses and opportunities. However, a great number of these analyses leave out a healthy dose of collecting metrics - a critical factor in helping to benchmark future progress and see how far you've come (and what effect your SEO changes have had). Thus, I figured it would be valuable to review, in full, the pre-...
Display advertising intrigues me - the best bits have the capacity to inspire, but measuring their success can be harder. One of the best sessions I attended at SMX Advanced back in the summer was the advanced analytics panel. It covered some fantastic tips on advanced methodologies and metrics for search analytics. It was the inspiration for this post, which is going to cover some slightly different areas. Although we primarily deal with SEO and search advertising, we do a little online display advertising and have recently found ourselves thinking about measurement metrics for PR and offline advertising:
Google Inc. is first and foremost a data company. In the past, it competed on a level playing field by manipulating publicly available data better than its competition. By doing this, it had unprecedented success. Enter Web 2.0. Hard drives, processors, bandwidth and even workers are now all relatively inexpensive. This has caused the barriers to entry in the search field to drastic...
