By: Matthew Peters
Does Google Use Facebook Shares to Influence Search Rankings?
AnalyticsDoes Google use Facebook shares to rank search results? This post examines some recent modeling and attempts to separate correlation from causation.
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By: Paddy Moogan
11 Analytics Metrics That Are Actionable
AnalyticsLast month I spoke at SAScon in the UK on the topic of getting actions from analytics. It's something that I feel quite strongly about so I wanted to write a post on here to talk about it a little and expand upon what I talked about at SAScon.The key question I want to answer is -"What key metrics should I be tracking?"I can break the answer down pretty quick...
By: Casey Henry
Raising the Bar on Data Sharing: Introducing Open Analytics
AnalyticsOn the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website's analytics. How many times do you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from it? At SEOmoz we strive to be transparent about everything we do, but even our traffic data is something that we don't often share
By: Tom Critchlow
Google Analytics Now Tracks Page Load Speed
AnalyticsImproving site speed is crucially important, Craig at Distilled recently wrote a phenomenal post site speed for dummies which really breaks down WHY improving site speed is a high ROI activity and there was a great Youmoz post recently published which explains HOW to improve page load speed: ...
By: Joanna Lord
Evangelizing a Data-Driven Culture
AnalyticsImagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...
By: Rebecca Lehmann
7 Essential Google Intelligence Custom Alerts That Keep Me Sane
AnalyticsAs a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis, but I still needed to devise some kind of system that would let me know when something was afoot. Enter Google Intelligence. One of the fabulous things about I...
By: Joanna Lord
How to Leverage Year Over Year Data Successfully
AnalyticsOh the New Year. How I love you so. There are so many reasons to love you. Let us count the ways:Those "Best of 2010" blog posts finally come to an end.We all have a great reason to buy more stuff than we need because the entire world is on sale.Everyone's energy is sky high. It's incredibly contagious. YES! LET'S DO THIS! WORLD DOMINA...
By: Rebecca Lehmann
Tracking Traffic from Google Places in Google Analytics
AnalyticsGoogle has gone to great lengths lately to incorporate local data wherever it can. Google Place Search rolled out in late October and services such as Google Tags and Google Boost offer increased visibility, for a price. It’s only natural that we would want to know if investing in these add-ons is actually worthwhile. Most of us naturally would turn to Google Ana...
By: Rand Fishkin
Segmenting Social Traffic in Google Analytics
AnalyticsIf you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy...
By: Sam Crocker
Tools to Predict and Monitor Competitor Traffic
AnalyticsToday we're going to break down a number of different tools and resources for getting insights into competitors traffic data. We have looked at a handful of tools here and will break them down one by one as to their strengths and weaknesses, as well as the validity and usefulness of the data provided. Ultimately we just wanted to share with you some other information sources out there that you ...
By: Tom Critchlow
5 Quick Google Analytics Hacks
Analytics1) Regex for Counting " " and "/" Regex is teh awesome. I don't claim to be amazing at it but there are a few common regex strings I use all the time in my analysis. Length of Keyword To quickly filter your keywords report by the length of keyword, I use some regex to count the number of spaces in the keyword like this: ^([^ ]+ ...
By: Joanna Lord
So You Call Yourself an Analyst? Part 3: Less Talk, More Do
AnalyticsAlright fellow data crunchers, you ready for the final post in our three-post series, "So You Call Yourself an Analyst?" I was really hoping to get this post up last week but instead I was putting the final touches on our affiliate program (more on that very soon!). For those of you that missed the Part 1 and Part 2 of this series, I suggest checking those out before reading...
By: Mike Pantoliano
How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables
AnalyticsToday I want to talk about tracking organic ranking in Google Analytics. Previously, we were able to determine the page from which a Google organic click was coming, but with a change to the Google referral URL it has become much easier to track exact rank. Combined with Google Analytics custom variables we have a powerful new way to pull exact organic rankings into GA.
By: Joanna Lord
So You Call Yourself an Analyst? Part 2: Analysis Redefined
AnalyticsWell here we go, you ready to jump into analytics, part deux? Just a heads, up this is the second post of a three post series. The first post, "So You Call Yourself an Analyst, Part 1: Asking the Right Questions, walked through ways in which you could reevaluate the questions steering your analytical efforts.