By: Matthew Peters
2013 Search Engine Ranking Factors
AnalyticsThe results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
Analytics - Page 6
By: Matthew Peters
Determining Relevance: How Similarity Is Scored
AnalyticsToday's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.
By: Tim Resnik
Decoding Google's Referral String (or, how I surviVED Secure Search)
AnalyticsWith initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.
How Not to Visualize Your Data
AnalyticsThis is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier.
Tracking Google Analytics Events with Google Tag Manager
AnalyticsGoogle Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool. Basically you put a container tag on your site editing your template, and then you should be able manage the configuration and the data collection process of your web analytics tool without touching your template again. You should be able to do it, but the trut...
By: Matthew Peters
How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings
AnalyticsAs inbound marketers, we have access to all kinds of data that offers huge value to our campaigns and businesses. However, this data is only valuable if we can unlock it. Our Data Scientist, Matt Peters, takes us into the world of analytics and shares his tips to help you sort through the data around you to find (and implement) the gems.
By: DanPeskin
Back to the Future: Forecasting Your Organic Traffic
AnalyticsGreat Scott! Today, we will be learning about the importance of forecasting organic traffic and how you can get started. Let's begin our journey.
By: Will Critchlow
Mathematical Ideas for Marketers
AnalyticsMath and marketing make a serendipitous pair; who knew? Will Critchlow shares his tips on how mathematical ideas can help us out as marketers by making us better at our jobs, and by helping us understand advanced, abstract concepts when analyzing data.
By: Joanna Lord
When It Comes to Analytics, Are You Doing Enough?
AnalyticsWe all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately. However, data can be intimidating. In today's post, Joanna Lord talks about the different types of analytics and common places to start with them.
By: Caleb Donegan
Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report
AnalyticsThe practice of tracking multiple domains using a single Google Analytics profile is not for every situation. In fact, anyone attempting to use this practice should pay careful consideration to their landscape to decide if this is really the best option for their client or company. Implementing the same tracking code on multiple sites and gathering aggregate data across them rather than site-specific data is not for everyone. Attempting to filter that aggregate data and collect takeaways can also be a burden.
By: Joshua Unseth
Using Google Analytics to Power an Effective Q&A Strategy
AnalyticsWhen you know too much about your product, you can't know what questions users will actually find useful. Here's how to mine your Google Analytics for the questions people are already asking!
By: Virgil Ghic
Excel Statistics for SEO and Data Analysis
AnalyticsMost of us use Excel on the regular basis and are familiar with the basic functions, but Excel can do way more than that. In the following article, I present a few common statistical techniques, with all of the equations built into Excel.
By: Rand Fishkin
Which Data Matters Most to Marketers? Take the Survey!
Analytics2012 saw big improvements and additions in products that help marketers seeking data to accomplish their goals. To understand what matters most to marketers even further, we've decided to run a short survey focused specifically on data sources. Check it out and voice your opinion!
By: Ruth Burr Reedy
Marketing Analytics and the Problem of Attribution Modeling
AnalyticsAttribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution you've been looking for.