When we started Alarm Grid we struggled with how we were going to stand out in a world of like a trillion other security companies. We were late to the game, no doubt, and in a world with as much competition as there is in an old industry like home security, it seems like there isn't much you could do to compete with the million minds that have come before you. Since then, we've done a lot of fun things that have helped us to gain traction, but my favorite strategy we've executed on thus far is our security FAQs strategy. We have built an amazingly large database of super relevant Questions and Answers, and our users love them. Before we begin, let me introduce you to our executive team: Eric is on the left, Sterling is in the middle and I'm the guy on the right.
Like anything done in marketing, there aren't a whole lot of "new" ideas per se. But the question needs to be how to execute it based on what's available to you. As I've seen Q&A strategies executed previously, I think there are two main ways to put them together. The first is the way companies like SEOmoz or Trulia have done it. Both use their base of strong, engaged communities to answer questions. Trulia relies on users looking for homes to ask, and realtors looking for business to answer. SEOmoz is generally relying on its community members who are interested in seeking experts or being experts to answer and ask questions. This model works really really well. I can't tell you how many times I've had an SEO question or an analytics question and ended up on one of the SEOmoz pages with a good answer from some person I've never heard of or met. Very helpful, extremely engaging. The other method is what sites without much of a community do: a bunch of old guys who know their product too well get together in a room and think of 100 questions about their products. Then they answer the questions in 30 words or less, brush off their hands, and call it a day.
When you know too much about your product, you can't know what questions users will ACTUALLY find useful
So we needed a method that sat between the community approach and the stodgy old-men-in-a-room approach. Since we don't have an engaged set of users and we're not that old, we needed to figure out a method of populating the database that sat in between the two approaches, and I'm proud to say, I think we figured out a great way to accomplish this.
If you're a business owner, you're probably wondering if this FAQ business is a good idea for you. When we gave the strategy a try on Alarm Grid, we had the same question. I poured through Google Analytics (GA) data and saw that users had already started coming into the site with questions. They weren't getting them answered, but they were asking them.
So, what I did was I used GA to power our entire Q&A engine. When we started, we honestly thought we'd be able to keep up with the questions that came in. We now have a backlog of over 10,000 questions we want to get to... and that's with just Honeywell products in our catalog. Our goal is to get 80% of these questions answered before we add more brands to the catalog. Wish us luck.
I'm presuming that you already have GA installed on your site, and that you know anything about how to log in to your account... so here we go:
1) Click on Advanced Segments in the standard reporting section of your Google Analytics.
2) Select the button on the bottom right side of the drop down entitled "New Custom Segment"
This button unveils a glorious land of powerful analytics possibilities wherein you can create enormous value. The first thing you're going to want to do here is to make sure that you select "include" on the rule.
3) Select Keyword from the list of variable segment.
4) Then select "Matching RegExp"
5) Put this cute little chunk of code into the text box
(It's different looking than it is in the pictures above because I cleaned it up for this post so I didn't have to be so embarrassed about posting it).
\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
Now I ain't no RegExpert. I am terrible at Regex. And most of you probably don't even know what Regex is, so I'm sure there are more efficient ways to write this. But so you understand what you've done, let me clue you in. You're filtering for anyone who comes to your site using the keywords within the parentheses including any query that a user makes that contains a question mark. The regex idiot proofs it so that you anyone can add weird capitalizations and still have their search filtered (at least that's supposed to be how it works). If you want to clean up the regex, feel free. I would love to see it done, it just doesn't matter that much since this works pretty darn well.
6) Give your filter a cute name. We call ours "Add to FAQ" since that's what is supposed to happen.
7) Save your segment and turn it on.
8) In the left-hand column click on "traffic sources" then "sources" then "search" then "organic".
8) Now, set the date range to show only one day - yesterday.
9) Scroll to the very bottom of the page and select the dropdown next to the words "Show rows" and select 500.
Now this is a bit optimistic. You really only need the maximum possible number of results from each day. The number starts small, but if you execute this strategy correctly, you may be seeing 500+ visitors each day asking questions and getting to your site.
10) Go back to the top of the page, and select "Email," and fill the email(s) you want the daily spreadsheet to go to in the pop-up.
Also make sure to change the "Frequency" to "Daily." You can actually make it as frequent or infrequent as you want. I recommend daily, because, particularly when you are only seeing a few FAQs a day, it's better that everyone gets a few FAQs in the morning before things get hopping. Think about it, if you have two employees pumping out two FAQs every morning, first thing, you will have 1460 FAQs in by the end of the year. The average FAQ, in our case, bumps our average daily uniques by 1/3 of an user. Each FAQ takes an average of 15 minutes to write. At the end of the year, we'll have used about 730 hours of our employees' time to grab an extra 5,000 unique visitors each and every month. That's a huge boon for an ecommerce site.
And that's that.
What I like to do is once a month, dump the spreadsheets into a big, master list. Then I can filter on the spreadsheet by keywords within the questions, which allows us to manage our more than 10,0000 outstanding questions. We generally attack them by subject. So, for example, we do a week of Vista 20P (which is a Honeywell product we carry) questions only or some weeks we answer all the questions people have asked about Alarm Grid's alarm monitoring. This is the most effective kind of inter-linking we could possibly put together. The Q&As are relevant, and the anchor texts are surrounded by perfect semantically relevant writing. We require all articles contain 300 to 500 words, even if it's just a simple answer. We also find that it's best not to bury the lead. So when a user lands on a page, start by answering the question, then put more text below it that will expound and further explain why the answer is "yes" or "no."
You can do a lot of other fun stuff as well with this strategy. For example, to root out duplicates, you could only have questions where the user doesn't land on a URL with /faq in it. Our system is accurate up to about 87% when we do this, meaning this uproots 87% of all duplicates. There are a ton of other fun ways you could run this engine, but there isn't enough time in a day. If you do something fun that is hugely helpful for you, I'd love to know about it.
So give this all a try! And then report back, Let me know and the rest of the Alarm Grid team know how it works for you!
This is pretty awesome. Huge amounts of content can be generated from this. If anyone doesn't want to go through the steps to reproduce the advanced segment (even though it's easy), here is a shared URL that will allow you to apply it to your own Google Analytics accounts:
https://www.google.com/analytics/web/permalink?uid=QrVWdf6ORZyrHpt4pM5L1g
And this is why I love communities like seomoz. Thanks for making that template!
Very nice explanation here. I used Google analytics for understanding user behavior . For instance once you get some organic traffic with keywords which are not our targeted keywords. And users are coming on those terms then I write the relevant content on that stuff and put the contextual linking to the landing pages. By this way our long tail keywords are getting ranked and we get a good amount of traffic eventually.
I'm really into more long tail strategies these days. I used to go after 1 or 2 big keywords on every page. I find more and more there is a ton of hidden traffic in the longtail of search, and that the traffic really supports those 1 or 2 enormous keywords because the links you get end up being really relevant, and the whole site starts to push up the big keywords you want to rank for.
Absolutely true Faisal, its very important to identify the keywords on Google analytics which are getting the decent impressions & traffic to the site, in order to make the best use of those keywords, optimize the already existing relevant landing page with the keywords or creating a new landing page with quality content if it really makes sense, to rank well and to get more click throughs from the serps. Not to forget, if two or more similar long tail keywords have the same search intent and if it makes sense to have a single landing page, just have one landing page. Having a separate landing for each and every targeted keyword is a bad user experience as it doesn't make sense and even Google hates it.
This is brilliant and I'm going to give this a try. Love it.
BTW, as I'm also a biz owner, I've found the following to be helpful for FAQ's: 1) customers my q's actually ask me while on appts, 2) comments and q's on blogs, 3) going to answers.com and yahoo answers to see what customers ask and 4) looking at FAQ's on other competitive sites.
I love this idea as it can really generate a lot of long tail ideas. Thx.
One more comment - here's an easy template to make sure that the content for each answer turns out great:
https://quorabot.quora.com/How-I-wrote-the-most-upvoted-answer-on-Quora-and-you-can-too
h/t Dan Shure for tweeting that link.
Thanks... haha... h/t to Dharmesh for submitting that link to Inbound.org ;)
(Waiting for Dharmesh to h/t with someone else... )
I love this post! It's great to see examples of what you've done in the real world, how it's helped, and how others can do it. I often see questions in Q&A that are asking how to find out what new content to write, and this will be one of the posts I can refer to. Thanks for writing this up!
Thanks Keri. It's been amazing for us as far as getting traffic, but more than that, it's an amazing exercise in building trust. Our customers visit 6-8 times on average before they make a purchase. These FAQs are often their first introduction to our company.
Has it helped you with Search Engine Ranking?
What do you mean? We get traffic from it, we rank well for the questions, it helps for our site interlinking. It hits on all the fundamentals. I don't know what percentage of our ranking success can be attributed to this strategy. But I do know that it provides a great customer experience, and that it gains us lots of business, which is way more important to me than rankings for a pet keyword.
Great stuff Josh! I particularly loved this sentence - "When you know too much about your product, you can't know what questions users will ACTUALLY find useful." So true! It's a great reminder to all of us that are really close to what we sell and how we sell it...perspective is incredibly valuable. These sort of data dives and processes are great for offering that perspective. Thanks for the post!`
Good post, I regularly do this technique in Analytics. It is a widely underused tactic in content marketing and SEO. Usually instead of creating advanced segments to perform this, I will export entire organic keyword reports for say 12 months and use some excel wizardry to pull out who, what, why, how questions into different tabs. Then analyse what kind of questions are appearing multiple times, from that you can create content specifically answering these questions. Search is all about providing answers to what people are searching for, this kind of tactic specifically lets you find out what your visitors are really trying to find an lets you create answers for them.
Hi Malcolm,
Just put it in for the UK, works nicely!
Knut
We do this same thing Malcolm. We used to do it day to day, but that got out of hand. So now, what I do, is I segment our list by products. I put them in a spreadsheet, and then I filter for keywords, and then hand them off based on subjects. So, for example, when I want to get traffic for Honeywell's Total Connect product, I segment my keyword list by all queries having to do with "Total Connect" and then give it to my writers to do all Total Connect questions for a week. Then as those FAQs get indexed, not only does our main page for Total Connect start to move up in the rankings, we start getting tons of tangential traffic that are specific to that product.
We do the same thing with products as well, like the Honeywell L5100, or any question having to do with a VISTA series control panel. Th is has been amazingly effective.
"If you're a business owner, you're probably wondering if this FAQ business is a good idea for you. When we gave the strategy a try on Alarm Grid, we had the same question. I poured through Google Analytics (GA) data and saw that users had already started coming into the site with questions. They weren't getting them answered, but they were asking them ... So, what I did was I used GA to power our entire Q&A engine."
This is a fine example of how giving users what they are already looking for naturally results in traffic and, most importantly. conversions. Thanks for sharing your Q&A Strategy, Josh, and for making this a fun and easy read, to boot. Well done!
Fantastic share. I honestly have never done this before so it's exciting to have a new way of using Google Analytics. Also, I am a big fan of FAQ pages. They really serve a lot of value to users, reduce the amount of "questions" asked through the contact form and give a great source of content for you to be picked up on the Long Tail. Excellent share. Thank you.
yes we can track how the user come on our site with query by Google.
Google analytic also gives an amazing facility of goal and funnel tracking, by this we can track how many conversion done and how the visitors came to our landing page. We can reduce bounce rate by deeply analyzed it.
Thanks Asif
I think this is great - I use something similar for blog content ideas too - it's a similar tactic to looking for FAQ candidates but you'll find a few terms which land on slightly related pages (or even your homepage) which you can break out into separate blog pieces - works hand in hand with your internal site search terms too
Great post, very helpful.
Any chance you would share how to exclude searches that landed on an existing FAQ page?
Thanks.
Just had time to read that great real live example post which opens a full set of further ideas to all GA fans. Easy to reproduce and super helpful!
You keep an informative blog as well. How would you say your traffic compares between the users reading your faq's and your blog. Would you say the faq section has been more beneficial to your business? I am always looking for ways to increase client interaction and we do run a very informative blog also.
I'm wondering something similar. What are the advantages of doing a Q&A section on the website vs. writing Q&A style blog posts?
I'm a fan of breaking all content into content types.
We're lucky to have the ability to build our system from the ground up. We have built a custom solution using the Spree ecommerce platform. The reason I don't answer questions in the blog is because Q&As are a distinct content type from blog content. Blog content is news about a company, it's fun articles we want to write about, it's information about our personal site, it's written in a fairly informal voice and it's linear; when you publish the blog post is supposed to matter. You can comment on today's events. FAQs are static, they are organized in a way that is unlike blog posts (in our system, we actually specify related products for each FAQ), they are very formal and informative, they are not time sensitive and should be relevant whenever they are read. It's a completely different content type.
Most of the time, I separate content types by what Google defines as a content type in Schema. But sometimes, you gotta make a judgment call - especially since they introduced the ability to customize your structured data. Different content types should be treated differently.
That said, there is nothing wrong with putting it in a blog post instead. I prefer not to do it, but I don't think that it will be any less effective. People don't navigate to FAQs generally, they come there through Google. So, if you are comfortable being less formal about their organization, a blog will be just fine.
But just for a good example of why we do what we do, think of all the opportunities our ecommerce site's organization allows us to rank for. Say someone searches the SKU "Honeywell L5100".Alarm Grid can rank in the following ways,Honeywell L5100 Main PageHoneywell L5100 KitsHoneywell L5100 Blog PostsIndividual blog posts about the L5100Honeywell L5100 FAQ Doorway PageIndividual L5100 FAQs (of which there might be 60).In a market where ranking for SKUs is a bit simpler than you might expect, having more than 70 opportunities to rank for a given keyword, not to mention interlink toward the benefit of the product's main page is an incredible boon.
@Hansen to answer your question about the blog. The problem with a corporate blog is that very few people want to read it. We do some fun things, like since we specialize in DIY home security, we get the opportunity to put the spotlight on some of our customer's fun projects. But, for the most part, our blog doesn't get a lot of traffic. About 3% of the site's entire pageviews come from a page that is at the address "/blog/.*", whereas the FAQs account for nearly 30% of the site's entire pageviews.
My ability to analyze this data is another reason I like to split content types out. I want to know about behavior of consumers who are going to the FAQs as opposed to those who are going to the blog. It makes it much easier to see who is going what when all I have to do is pull down data from all pages whose URL has a /faq/ in it as opposed to a /blog/.
Again, if you don't have the resources necessary to make an entire FAQ section, however, you should just put them in the blog. Google won't dock you, and your customers, for the most part, will be equally happy.
That is a very good idea.
I am trying this, waiting for the email alert.
Also i created some Google alert for some keywords i want to target for.
It will surely work out
Thanks for this fantastic idea.
I tried it and got a nice long list of possible relevant questions to answer on my property blog.
Also I stuck the reg expression in the SEO / Queries section / Advanced filter and guess what it works too.
So you can see the questions for which you may not yet be receiving visitors but could do with a new Q/A post (or do better)!
That's a genius application of this method! Way to improve upon it.
Most welcome. I am glad I was able to improve on it a little.
I was trying to figure out whether I could apply that to Google Search to find out how to question on blog/forums.
Sadly I failed. Have you build the same sort of query for Google by any chance?
Excellent post! This will be a great resource for coming up with new blog topic ideas.I just set it up for two of our sites, I'm excited to start using it to create more compelling content for our visitors. Thanks!
Man, such a clever use of Google Analytics!
Next up? Figuring out how to parse keywords using a similar strategy for other sections. Maybe try and parse out some searches for product SKUs of products not currently in the system?
That's not a bad idea. Let customers tell you what they're looking for in terms of products? That's genius. Wonder what we'd find.
Thanks Junseth,
Just implemented the above code & looking forward to see what kind of questions people are asking. Really, it is very important to have FAQ page on your site to answer users query no matter whats your nature of business is. If you can't solve users query, they'll not come to your site again.
Love this post - I just followed the steps and found a large number of questions which users have been asking which we have not covered on our site.
Easy to follow and intuitive...thanks for sharing yet another way to use GA to help our business'!
Simple and powerful :) I'll give it a try, however I'm not sure whether I have enough search traffic to find a relevant number of FAQ candidates.
It's absolutely perfect for a site with very little search traffic. You do it, you get 1 or 2 or 3 FAQs per week. As you do this, you'll see it start to ramp up such that the FAQs coming in are unmanageable.
This is a great strategy and worked really well for us in the past.
Has anyone succesfully implemented it using the new GA? I would love to see an update.
Hello Joshua,
This is the coolest way to use Analytics I think. I just had one question though. Does it work for a website that is still in the initial stages of SEO? Could you tell me please :-)
Thanks! I'm glad you appreciate it.
So this method is great for young sites. In fact, when they are young, it means everything is more manageable. You might only have to answer one or two questions each week when you start off. Those will turn into one or two questions each day, and then, as you go, suddenly, you'll have to figure out how to deal with 50 questions each day (I'm writing an article on that specifically right now). But yes, when your site is small, that's when it's best to start this.
Thanks - this is also a great way to find negative keywords to add to pcc campaigns.
I found a plug in called the word press faq manager. Its 5 stars and is pretty easy to use. I cannot wait to share these helpful frequently asked questions with all of our clients.
After reading this great post I can totally see that this one works. I will be trying this one as soon as possible. The said strategy will surely bring me posotive outcome. ill be back for my update after trying this out.
Fantastic strategy for FAQ, Videos and content strategies... love it! Great post!
I think this is a great post. You may refer to it as a Q&A strategy but it is actually a great Long Tail keyword strategy.
Great post! It's not really something many new companies think of doing, yet it's exactly the type of practice needed to gain a competitive advantage! Fascinating to have the practice explained from the point of view of the business itself.It shows you that there's always new approaches to take to get a step ahead of the competition, even in today's highly competitive era.
Cool. I love the way you have explained the Analytic behavior and settings. Specially described through screenshots. I am expecting more from you on this topic in next post.
very nice post by you, really google analytics is very helpful for businessmen and seo professional. The best part i like about your article was the use of screenshots to make it user friendly.
Hi,
I have a few questions and one specifically for Alarm Grid.
By the way, I love this post.
We have so many clients that are constantly inquiring with all types of questions regarding debt relief.
After checking on our Google analytics account, I found hundreds of questions that would fit perfectly into an faq page on our website.
I ran the report going back 2 years and it came up with tons of data/questions, that I can add to our faq page. Why not just add those questions and not worry about setting up the reports to get emailed daily?
Or I can post the page with the questions that we have, and then update it with more questions each month as we collect new data/questions.
What do you all think about that?
This question is for the Alarm Grid.
When I visited your faq section on your site, I like how you set up all the questions on one page, but then to see the answers you have to click on the link, where you are then brought to a new page. You can make hundreds of pages doing this on your site in a day, just by posting your faqs. Or do I have this wrong?
Anyways, I am wondering where you posted all of the answers. Are the answers on hundreds of pages in your blog, or on some type of back pages on your site?
I am just trying to figure out the strategy that we will use when we put the faq page up on our site at NoMoreCreditCards.com.
I am thinking that we should post a main page on our site called "FAQ". Then on that page we will have all of the questions, that link to the answers. Each answer will have its own page, but where should we put those pages?
Great post, thanks for share related to track faqs from google analytics, we are tracking manually from different resources, now valuable resource added from google analytics end, very informative article you suggested.
Very useful indded.
Do let us know if you have more innovative ways to use Google analytic.
I absolutely will!
Kudos on an excellent post. I had to implement it before I could comment. A real eye opener. Thanks for real practical advice on the Analytics segment.
\b(add(ing)?|do(es)?|wh(o|at|ere|en|y)|how|can|\?|a(m|re)|is|w(as|ere|ill)|be(en|ing|st)?|versus|vs(\.)?)\b
Cleaned a bit for you
Brilliant idea. Will be implementing this at some point.
Good way of getting a market share in a very competitive market.
Leveraging the force of UGC is very efficient, however users demand quality and quick interaction/communication, else they will support a different forum.
This is clearly a strategy that I will implement further down the line!
This is such an innovative and impressive way to get the most out of Google Analytics. Props to you Junseth.
I see this being especially helpful when beginning an SEO campaign for clients who are industry-specific, or as I like to refer to it, industries I know absolutely nothing about. What a great way to ramp up your client immersion and audience analysis.
I look forward to more posts!
Great post, asking the right questions can be hard especially when you don't fully understand an industry :/It can be a problem building a campaign around limited information especially when the owner isn't available or staff are lazy, it can be a real pain! Having a set plan and questions can make the job of gaining information a lot easier!
I am happy reading your post. It is a great and useful for me. So far, I have not been able to take advantage of Google Analytic, except to witness the development of traffic to my blog. Your article is very helpful to capitalize the Google Analytic for the blog optimization. Thank you so much for the tutorial.
Nice!
I just implemented some of these great tips! This post is timeless and awesome. This strategy really gives customers what they are looking for which in turn helps the search engine recognize you as the authority.
Now i know what my customers are asking and now i am ready to write some good content for them.
Thank you for the awesome tips!
I've been going through some pretty rigorous Google Analytics training lately and it is crazy how much I still don't know. There really are so many useful features and it feels like there isn't enough time in the day to utilize them all. This is certainly a tool that could be used often to make sure your customers are getting the questions they want answers to... well answered. It's important to always be striving to increase customer satisfaction and this could absolutely be one way to do so.
I think this will be great for eCommerce sites so they can study the searches, and work out the best content to provide to the users about their products.
Built this Drill Down today and I have one word to describe it. . . Awesome
That's some cool data mining. I will put this to good use. Thanks for sharing.
Great article. Do you think this would be effective to use if your conversions were a phone call? Meaning if you want people to call and ask about your product, rather than ask questions about it online.
Yeah. We actually make sure to write down any questions that we get over the phone. We mine questions wherever we can get them. We use our Olark chat transcripts, phone calls, and this. The truth is, a lot of times, we get a lot of redundancy since not all the questions are answered. So, for example, if someone comes to our site by Googling a question they haven't answered, we will get that data in GA. But since their question wasn't answered yet, and we haven't grabbed their question to answer it, they will jump on Olark and chat with one of our representatives. We get the question twice.
My belief about data is that it doesn't have to be perfect or complete. Data compiling is trend analysis. If you miss 100 questions, but you get 900, you're doing pretty well. I would hate if we are only capturing 90% of the data, but you take what you can get. And in a world where things like last-click attribution are the norm because multi-click attribution can be expensive to implement, it's very obvious that we're a long way from perfect data.
This is brilliant, and I LOVE the real world examples.. context makes all the difference. A new API service recently launched (they're actively testing) that aims to help solve some of the same pains, essentially helping you figure out what your customers questions are before they ask them, check it out: Supportify
Great post indeed. I'm a strong believer in monitoring site search closely. Site search are a great way to know what your community is interested at, and combined with advanced segments, it's really powerful. Few month back I wrote a post about that exactly. Check it out for further reading. Cheers, Dada.
https://internetmarketingthoughts.com/analyse-your-site-search-browse-their-minds/
Awesome Post junseth!!! thanks for sharing great tips will apply right away :)
Thanks for this. We've been trying to figure out a solution for a customer who wanted to implement a Q&A. this is basically the answer to the question we were trying to figure out.
Awesome! Glad it has such immediate application for you. Come back and let us know how the strategy works.
Thanks for the great ideas, Joshua! We'll have to think of ways to apply this to our help documentation here at SEOmoz. This could really help us make the best help content for our customers. We'll have to let you know how it goes!
Thanks for this, great post. Added to GA already and I'm 100% sure it will have a positive impact on traffic. Lisa
Thanks for this great post.Just added this to my Analytics account, waiting for tommorrow to see the magic in action
This is fantastic.
Quick question : How do we filter out negative results we see but don't want?
i.e. https://app.getresponse.com/click......
anyone know the reg code to edit the segment?
Thanks in advance.
This is a really really really good idea! Can't thank you enough for this one!
Hi , great post man. You wake up doubts inside me about my knowledge for Google analytics... I think I will have to make a mini course to refresh my memory. Have a nice day.
Hi Junseth,
Awesome post! I recently applied this strategy and seen dramatic change in my website's organic traffic. I tried to answer all the questions in the form of blog posts in my blog and traffic is now double. Thanks for this wonderful post.
Thanks Joshua for this post. I put it into my GA. I can see that many people ask a partial phase over and over again (as I thought) "How much does it cost to ship .....". For the keyword phrases that I don't rank #1 for, I think an easy blog post with anchor text will work just fine to increase rankings.
BTW, I ain't no regex user either! LOL
That sounds like an end of the marketing funnel question. Good luck! Sounds like answering that question will make you some money!
Very clever idea. I'll have to try this out. Nice job.
These tips are absolutely amazing. This is exactly what I was looking for. Thank you VERY very much!
We are planning to create a Q&A section on our website as well. What Q&A platform do you suggest to use?
That's awesome. In an ideal world, I would say you need to build your own. If you can't, there are perfectly good Q&A ones that you can use with systems like ZenDesk, or I bet you could even build one with WordPress. Anyone else? I'm not an expert in open source Q&A systems.
Thank you very much!
This was a be-oooooo-tyyyy my friend... thanks a bunch
I'm learning here.. Great share there.
I would guess that another strategy that can many times be useful is to build content around what the related searches at the bottom are recommended by Google. I'd imagine if you rank high for related searches that would help you rank in general.
I was just about to make a similar comment. Mining analytics for your consumers questions is also a great way to get content for a blog if you aren't a site with a large Q+A section or FAQs. Sometimes I start a post with "a reader submitted a great question we wanted to share with you." Or sometimes even "Steve emailed us a great question.." At the end of the post, you can invite more of your readers to submit their questions as well. You can use the questions asked in SERPs as a catalyst to ask your readers to submit questions for future posts.
We do this same thing with videos. We actually take FAQs that were inspired by users, and then make a video about them highlighting the user who asked the question and then responding. Just remember, if you're going to do videos, always always always transcribe them. Google still sucks at transcription, and all it can really read is text.
Great job! Thanks for making this easy to understand
a well designed and developed ecommerce website always can increase your bussiness quality in the world.web insect developed the all kind of ecommerce website with the best design.seo services,android mobile applications are also provided by web insect
Easy enough to follow and very helpful - thanks!
Very thanks for sharing this. I like it. I uses Google analytics initially for knowing the number of visits, number or organic visits, keywords which brought visits, location of visits etc. Latest facilities included are really great. I am really fan of Real time option and goal setting.