When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.
Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.
If your presentations are often met with a lukewarm reception, it's time for you to invest in better data storytelling. Learn a smarter strategy for creating convincing, highly impactful data visualizations in this edition of Whiteboard Friday.
Ad blockers, filters, and misplaced code can make for botched data in your analytics setup. How can you identify what's missing and estimate the impact on your traffic?
Google's own efforts to comply with GDPR could have a big impact on your analytics. There are two actions you'll need to take in Google Analytics to protect your data from GDPR fallout.
GDPR goes into effect May 25th, and it could mean big changes for how you collect information as an online marketer. This article will help you get a handle on the ramifications of GDPR and identifies action items you should start with.
When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.
Ever wasted time and effort chasing lost traffic that was never really lost? Follow along with a client audit that will help you determine the right course of action to take when you're not sure whether your declining organic traffic is due to optimization or tracking.
If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.
Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.
AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.