So You Call Yourself an Analyst? Part 1: Asking the Right Questions
AnalyticsToday I am going to talk about something that plagues companies and consultants everywhere--half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time again we revert to generic inquiry, at best, and default report tem...