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Analytics - Page 10

By: Joanna Lord

So You Call Yourself an Analyst? Part 1: Asking the Right Questions

Analytics

Today I am going to talk about something that plagues companies and consultants everywhere--half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time again we revert to generic inquiry, at best, and default report tem...

By: Kate Morris

SEO Strategy: Predicting Yearly Site Traffic

Analytics

As a consultant, I work with many In-House SEO teams with strategy and other issues that arise throughout the course of the year. One of the trends that we are seeing is that these In-House teams are having a hard time coming up with accurate traffic centered goals. Traffic is the base for many metrics measurements, so being able to semi-accurately predict that number in the coming year is very important for every business on the internet.

By: ParasChopra

Lessons Learned from 21 Case Studies in Conversion Rate Optimization

Analytics

Conversion Rate Optimization (CRO) is the newest darling of Internet Marketers, after all what good is traffic if it doesn’t convert. Unfortunately (or fortunately, depending how you look at it), unlike Pay Per click (PPC) marketing, CRO isn’t a game of how much money you can throw. In fact, this field requires as much creativity, as it requires monetary investment. That’s wha...

By: Joanna Lord

How to Benchmark in Analytics

Analytics

We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we real...

By: Danny Dover

Overcome the Google Analytics Learning Curve in 20 Minutes

Analytics

As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder. This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from analytics dismissal disorder (which my doctors called A.D.D. for short), I knew Google Analytics wa...

By: Casey Henry

Google Analytics Event Tracking to Monitor Calls to Action

Analytics

Analytics is one of those things that hasn’t always been at the top of my priority list until recently. Google Analytics has many features I’ve never used before because I haven’t had the time to sit down and really investigate what they can do for me and my clients. A few months ago, in one of my late night GA adventures, I found a section on event tracking, a small love soon formed.

By: jennita

5 Simple Google Analytics Tips You Should Be Using

Analytics

Last week, a few of us from SEOmoz attended WebShare’s Seminar for Success for Google Analytics and Google Website Optimizer training. All of us who attended have a decent grasp on GA but really wanted to get some advanced information and gain a better understanding of GA’s potential. Plus, actually getting trained on something is always helpful, even if you feel you know it well!...


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