Before I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things online.... Again!
For as long as I can remember, the best way for me to learn has been to do. I have gone through countless checklists while trying to understand search engine optimization. The following is a compilation of the most useful checklists I have completed in order to learn SEO. My intent is that this list can be used by people who are inexperienced in SEO but want to learn more. (As a bonus I included h...
This is a feature I've been asking for in analytics packages for the last 2 years: This report lets a search marketer actually visualize the healthiness and distribution of their site's keyword-based search traffic. In the example above, I'm showing the repor...
As a special pre-holiday treat, we decided to share our more long tail search terms from last month (November 2007). Enjoy!
Way back in November of last year, I suggested a linkbait idea to the wide community on a comparison of the major analytics vendors. Despite an incredible amount of work and effort required to put it together, Eric Enge of Stone Temple Consulting prevailed and produced the incredibly valuable, must read research report...
Feed tracking is hard. Jeff explains why, and how Feedburner manages to make it work.
The scholar Andrew Lang once said, "He uses statistics as a drunken man uses lampposts - for support rather than for illumination. " Unfortunately I end up using statistics like a drunken man uses toilets - incorrectly and with my head hanging over the toilet-bowl thinking, 'How did I get here?" Community Analytics W...
Way back in November of last year, I asked if there was some worthy soul out amongst the Internet Marketing world who would take on the monstrous task of gathering truly comparable data from the major analytics providers simultaneously, side-by-side, on several websites and publishing the findings. Well... Ask &...
I've had more than a few people tell me they really missed our old advertising page, not because we sold any ads, but because our monthly traffic, search and referral stats were always there and relatively frequently updated. As consolation (and since I always did intend to keep SEOmoz's stats as public as possible), here's an exhaustive roundup of important analytics data (from Indextools) for...
With the wind chill factor at –2 degrees in New York on Tuesday, 3/6/07, I attended an awesome seminar at the New York Hilton, “The New Age of Web 2.0 Marketing,” presented by ClickZ and sponsored by Unica. It was free, and it was great! I used to think that there were two main parts to a successful website: web design/development/usability and SEO/M. ...
At SEOmoz, our biggest goal is to convert readers into regular visitors. Luckily, through our Indextools tracking software, we're able to see exactly where our signups come from and what search terms and referring domains tend to bring the highest converting traffic. Here's a couple quick examples: ...
Last Friday, I released a piece of linkbait for Drivl that I had been working on for the past few weeks. It was Every Single Mythbusters Myth EVER on One Page, and I was pretty proud of it. I'm a bit of a fan, so this was totally a labor of love.As with any linkbait, I was watching the referal logs like a hawk. I submitted the ...
At the beginning of October Rand and I launched 25 ad campaigns on Google AdWords. We chose keywords that got a fair amount of searches each month but were by no means popular so that we'd be able to bid on them for dirt cheap; hence, we bid on words like "Punnett square," "snark," Venn diagram," and "uvula." Our goal for this experiment was to see ho...
Last week, during the Vintage Tub & Bath Dinner, Hitwise won a link from the SEOmoz blog. But, in typical Rand fashion, I decided that rather than simply point a bit of traffic their way, I'd do a real, constructive, signally post using some Hitwise data. Below, I've looked at several commercial sectors on the web that have recently seen entrance...