With the year half over, I thought it would be worthwhile to share with you the top domains sending SEOmoz traffic (from January to present). You can always view our traffic numbers on the advertising page (despite the fact that we're not offering advertising at the moment), but the actual referring sources themselves can offer a good deal of ...
At nearly every SES conference, I hear it mentioned that analytics must track 60-90 days out in order to maintain a close watch on latent visits and conversions. In a meeting I had today with a large non-profit based website, the issue of latent tracking over the longer term came up... My question is - is it valuable to track via IP address over the long haul (100-300 days) or are the changing ...
Is anyone seeing any new Google behavior since the Big Daddy update?Any observations or trends that you can share - even if it is nothing more than a little data to report without a researched explanation?I am seeing slow "rankings creep" on some of my sites. This is slow upwards movement on entire suites of keywords that I can't contribute to any onpage/ons...
You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and feat...
Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read: Here are my top reasons for using visits:1) Visits are more accurate than Unique ...
I was digging around in our IndexTools account today for the SEOmoz site and came across a nifty column that I had previously ignored called "browse rate". It shows, based on the entry page the visitor came to the website on, how many pages (on average) they browsed. This metric is great for determining how effective your pages...
One of the advantages of an advanced analytics system like Indextools (which SEOmoz uses) is that it allows nearly any action taken on a website to be tracked and measured. Simply create a new action in the analytics program and it will create custom Javascript code to attach to a hover, click, drag or visit. Some of the most useful actions to track include: External Link Cli...
So SEW (and several other folks) pointed to a study today from Comscore & Google that shows a very high percentage of Internet surfing results in a latent, offline purchase. ...
Via del.icio.us - CrazyEgg, which hasn't yet launched, will be providing a service that allows websites to install software to track mouse movements, hovering & clicks. Below is a sample from their site: ...
Whitemark posted at Cre8asite about a system that uses link navigation tracking, sim...
Just a quick note for the stats junkies out there - Bill Tancer from Hitwise runs his own blog and though the posts are infrequent, you do get a very nice look at their competitive intelligence data. He's written about everything from the Google Pontiac phenomenon to Brokeback Mountain to retail sales figures....
Wired has an article from their February edition called The Ad Scientists. It's a neat look into some folks who are developing sophisticated ad targeting and tracking systems for TV broadc...
Thanks to Matt's nifty little IP Lookup tool, SEOmoz got dugg yesterday. We're still feeling the love today. It's only 9:30am and we've had 2X our average daily traffic already! But... yesterday's traffic is what made me understand folks who say Digg rivals Slashdot. Note the graph: ...
It's been 24 hours (almost exactly) since SEOmoz was linked to from Slashdot, and our current traffic is still exceptionally high. The "effect" itself was fairly mild, affecting us negatively for only 30 minutes or so while we removed database connections from the guide and upped the MySQL simultaneous connections limit (warning to others: the default is 100, so raising that in expectation of t...