The importance of social media to web marketing can't be overstated. To quote a few statistics from our Beginner's Guide to Social Media, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it's no wonder marketers now use these networks to interact with their customers. Google searches for 'social media' have seen a steady rise since early 2009, and data from this year's industry survey tell a similar story. Whether you've been in on the game from the very beginning or are just starting to wonder how social tools can apply to your own professional life, the resources on this page can help take you to the next level.
You'll find the most recent Moz Blog posts about social media below, but first, we've hand-picked some of our favorite pieces of content, and would recommend starting here:
The Beginner's Guide to Social Media
From complete beginners to marketers looking to expand their repertoires, this comprehensive guide is a perfect place to start.
How to Identify an Online Community for Your Business
Once you have the tools, you need to build an audience. Mackenzie Fogelson sends you in the right direction with this post.
Must-Have Social Meta Tags for Twitter, Google+, Facebook, and More
Social interactions are frequently shared, and you want to make sure they show up with all the relevant rich information. Our own Cyrus Shepard shows you how to set that up.
Using Google+ to Appear in the Top Results Every Time
Google+ has some remarkable advantages that no other social network offers. Rand explains what those are in this Whiteboard Friday video.
If your brand (or your client) isn’t taking advantage of Instagram's great marketing tools, it’s time to stop waiting and get ‘gramming. There's a secret to seeing wild success on the app, and beauty brands in particular have the key to unlock it. Learn what works and how to market like a pro on Instagram.
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he's been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they're doozies!
Having strong brand advocates can help insulate your brand from crisis, lead to referring links and positive media coverage, and help you create content for your brand. Learn how to develop advocates for your brand in this post.
You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.
Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.
BuzzFeed does social media a little differently from the rest, and with great success. What can you learn from their strategy that's directly applicable to your own?
Moz is proud to reveal UpDog, our brand-barkin'-new company-wide initiative to bring canine innovation to the new world of social media barketing! What's UpDog, you ask? Read on for the exciting news!
