About two weeks ago I gave a talk at Pubcon titled, "Global Social Media Signals For SEO". During the end of the talk I briefly mentioned several techniques used to "game" social signals. Afterwords it was apparent that many were interested to learn more about gaming these signals. So without further ado, I would like to talk more about how to game social media signals.
Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.
Illustrated London News has a 170 year history as a content and print company. Recently we made the obvious move to bring one of our print publications online - PODIUM an intelligent view of sport. Read how I decided to abandon the un-loyal scraps of long-tail search and to Design for Social.
A big complaint I hear in the SEOmoz Q&A forums, and in the industry in general, is from SEOs that have clients that sell boring things that they believe cannot be adapted for Social SEO Campaigns. Those poor SEOs that are tasked with promoting key words like "buy door hinges online", "junk removal smallville" and "personal injury claims".
Are Likes, +1s, and Tweets really driving traffic? I ran a couple of correlation studies to find out. The impact of Google +1s may surprise you.
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...
Sometimes, social media can be anything but social. In honor of Mozcon, I offer 5 tips for turning online connections into IRL relationships.
PayWithaTweet (hereby known as PWaT) is a service that enables web publisherss to give visitors content in exchange for a Tweet or facebook share. In this post, I will share...
Just when you thought you had your social media addiction under control, along comes Google+. Here's how to manage it in 15 minutes a day.
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to...
Last night I got my first look at Google+, I spent just over three hours diving in a playing with all the features they have to offer. For those of you who already have access, please share you thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.
So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff i...
A few weeks ago I launched my very first contest on one of my various french websites. My objective was to increase my Facebook fans, Twitter followers, newsletter signups and improve the notoriety of my website. The contest is now over and I've had time to analyze the results and I must say I am quite impressed! It took me quite some time to plan out my contest. I read all the blog...
