Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?
It is my great honor and pleasure to announce a second beginner's guide from Moz: The Beginner's Guide to Social Media. Level-up your game and take a look; we hope you enjoy it!
By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content.
Creating a great Facebook presence is not only a great way to hedge your web properties against changes in organic traffic, but an outstanding source of traffic in its own right. This post goes through the process of using the TAGFEE philosophy to build a social presence that is loyal, engaged, and tuned in to your brand.
Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
There's a lot of work that comes with building and managing a community. Check out these fundamental steps, and set yourself up for success.
Earning a mention by a social "awesomizer," someone with with hordes of followers and a powerful voice in their industry, can boost even the most niche business to the forefront of social buzz. Our recent experiment shows you how.
Today, we're happy to announce a partnership between Followerwonk and Buffer to help you optimize your tweets. Looking for the best time to tweet to reach more followers? The data is now at your fingertips!
Social Authority, our business-focused metric that measures influential activity on Twitter, now has its own free API. Check out the details!
Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.
Adriel Sanchez, Sr. Director of Demand Generation at SAP, talks about creativity, serendipity, championing B2B, and what social media campaign he thought deserved more love.
