Social content curation is an important building block of your inbound marketing strategy. In today's post, Gianluca Fiorelli shares his tips for preparing and executing your social content curation strategy, along with his favorite tools and thought leaders in the space.
When you’re getting started with building a community around your business, you aren’t really starting from nothing. You can leverage the people, blogs, knowledge sources, and communities that already exist and are relevant to your business and industry, and go from there!
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different!
At the heart of community building strategy, there is a need to share and provide something of value to others. Check out these tips to ensure you're spending time and resources on types of content that are valuable to potential community members you're hoping to attract.
The holidays came early for the Moz community. We're excited to announce some cool new metrics to Followerwonk, including Engagement (composed of Retweet and @Contact rates) and Tweets with URLs!
Oh, how sacred those retweets are! Peter Bray unveils the data behind how the ultimate Twitter king gets over 32K retweets per tweet, and puts perspective on how you, too, might be able to beat the Biebs on Twitter.
The "Social Media for the SEO Mind" Mozinar was a great way to learn about SEO-optimization for social engagement on websites and fan pages. In today's post, Nathan Latka answers your Q&A questions and gives a few more amazing tips on optimizing your Facebook fan page for SEO.
We use many tools to tailor our Twitter use, but how can we accurately measure the lifespan of a tweet? Peter Bray digs into the data and uses retweets (i.e. the currency of Twitter) to predict just how long your tweet's prime of life will be.
Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs? To understand where we're going, it's time to look at how social signals are currently affecting rankings and take the necessary steps to improve them on your website.
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although true that Facebook and Twitter are essential to many marketing efforts, but both restrict Google from accessing much of their data. Here’s an experiment...
Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discusses five of Facebook's best-kept secret resources to help marketers get the most out of their Facebook experience.
If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. In this post, Justin Vanning provides an overview of the new feature and tips on how you can use it to your advantage.
During my talk at MozCon 2012, attendees learned about the Structured Social Sharing Formula (SSSF): 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with...
Everyone in search is by now aware that certain social signals are well-correlated with rankings. However, does correlation always imply causation? Will takes us through a study to test the plausibility of correlations arising without social signals being a direct ranking factor.
