With more than 100 million Americans contributing content online this year, websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user ...
Twitter giveaways have been useful for building brand awareness - but they might now help as part of an SEO strategy. This post has a few tips to help you get value from running sweepstakes on Twitter.
Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...
These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...
Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Danny's ever-excellent coverage: https://searchengineland.com/meet-1-googles-answe...
Came across a great analogy recently - your social media profiles are your embassies in distant lands. Here are 6 ways to build those embassies.
Help us test how powerful tweets and retweets really are by participating in our test. All you need to do is tweet the text at the bottom of the post.
Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beg...
So the title is a bit of hyperbole, but for most techy, social media savvy folks, the mainstream Facebook audience can sometimes seem a bit foreign, so I find it can help to think of them as a bit closer to the cast of Jersey Shore. Below you will find 5 pieces of scientifically proven, data-backed evidence that the “average” Facebook users is a little Jersey Shore. Although, aren’t we all? Maybe GTL should be changed to GTLF?
This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.
Facebook's had an incredible run for the last 6 years: source Twitter's had a remarkable 4 years under their belt:...
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). ...
You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and ...
As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we t...
