Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site. Quick Background on Foursquare So, we're no...
Today, I want to share two pieces of advice that are particularly useful to certain types of business - and will be exceptionally quick to implement. I've also created a free download that might help some people implement one of these ideas even more quickly.
Howdy SEOmoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how Facebook is powerful and important for business. I will just consider you all know what is Facebook and how cool i...
Q&A sites are a great way to get your message across and to build your brand and reputation.How many people use Q&A sites? In a recent Business.com study, 49% of companies that use social media said they ask questions on Q&A sites. Only 29% said they use...
I believe that the hardest part of SEO is simply keeping up with the trends. Our industry moves extremely fast and as a result, my co-workers and I have spent countless hours searching through old blog posts, articles and e-mail threads while trying to find small tidbits of information. Each of us have separate lists of our favorite resources and up until now, we haven't had a convenient way to...
I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we’ve struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per year, I know how annoying it can be to have to hear how great an event is that you already regret not being able to go to. On top of that, sometimes information that seem...
There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices. Tonight (actually, it's early morning here in Oslo), I wanted to tackle this debate and succinctly present reasons why I believe this methodology will remain powerful and effective in the long r...
I've been suppressing the urge to write this post for a while now. It's not that I don't love Twitter (I suspect my wife is a few days away from scheduling my intervention); it's just that I'm saturated by it. It's not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world "discovering" Twitter on a daily basis and every self-declared "social media guru" regurgitating the same How to Twitter post a thousand times a week.
The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you - they certainly surprised me. Recently, SEOmoz's own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing th...
Tonight, I'm throwing out a hypothesis about social media participation & social media marketing: The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. ...
I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline, you should consider how that investment can be taken advantage of online.
Tonight, I'm wondering why you engage in social media marketing - is it personal, on behalf of your company (or clients), or some combination of the two? Why do you have social media accounts? What do you use them for? Note that you can choose multiple answers:
The following post is a collaborative effort by myself and David Klein (DK), who does far more Facebook advertising consulting than SEOmoz :-) He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space.
It's late. I'm just back from a week of travel and crazy amounts of email (note to other CEOs, when emailing 120K people with a special offer, be wary of putting your email address as the reply-to). I had a terrific time at the Online Marketing Summit - great people, many of whom I'd never met before, an impressive turnout of more than 500 (even in a down economy; wow!) and some terrific networking parties (the conference even featured catered dinner for the attendees, which was really nice). One of the subjects that arose, as usual, was the emergence and power of social media, and I had some quick thoughts to share.
