Sometimes the power of the internet and the modern age just astounds me. I'll see something that I just need to share and this is one of those times. It's not necessarily about SEO directly but it certainly demonstrates some amazing internet marketing and it re-emphasis just how powerful data and original content is.
I've been hearing a lot of grumbling lately about the steady degradation of the quality of content online, especially as it relates to social media and social news sites. I don't necessarily agree with the gripes--was content that magical in 1999? As far as I can recall, there were hamster dances, dancing babies and Geocities pages long before LOLcats, Rickrolls and MySpace. Sure, there are millions and millions more people online now than there were 10 years ago and there are buttloads more pages of content, but to me, the type and quality of content hasn't changed all that much. You still have news articles and research papers and useful information in one corner, and porn, memes, photoshopped images, and general nonsense in another corner.
I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here's some more tip...
The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal?...
Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel. I asked my brother if he wanted it again this year and he said that he didn't really want to shell out the money for it, so I could go ahead and cancel it if I wasn't going to use it. ...
I'm a fan of Digg and visit it every day to read various stories and check out what's new. Every so often I comment on stories and submit stuff. I get a "woo hoo!" feeling whenever one of my comments gets a bunch of diggs or when a submission hits the home page, which, combined with the site's content and news stories, keeps me coming back for more. Sure, lots of people bash Digg...
This is an older topic, but one which is still worth discussing: what is the best way to investigate linkbait, viral or other content-based link building efforts in "boring" industries? How best to find out what worked in the past? How best to find out what didn't work? We have a range of tools at our disposal when it comes to content-based link building research. You've h...
So this weekend I had a bit of free time so I decided to learn how to play go (narrowly beating chess I might add). Now as anyone who's familiar with go will know, it will probably take me more than a weekend to learn how to play but still, you have to start somewhere right!? Of course, being an internet junkie one of the first things I did was Google around to find some information online about g...
Name the number one criticism of linkbait: from a technical point of view, the top problem with popular content is that it often doesn't attract many links. "Linkbait" has become a word we use to mean pretty much anything that gets media attention, no matter whether it is heavily linked to or not. In fact, one could argue that social media sites harm linkbait as much as they help it: if ...
If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're rememb...
Who said life ain't a pretty place?...
Sigh. After much badgering, cajoling, nudging, and subtle threatening from my coworkers, colleagues, friends, and Jane (yes, Jane gets her own category--she badgered me a lot), I finally joined the Twitter. Much like Jane did when she begrudgingly joined, I'll take you through the terrifying process of nervously dipping a toe i...
Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. The SEOmoz community has always been a fundamental driving force behind this company. All of you provide the motivation to keep us working and the guidance to keep us on the right track. When asked why I like my ...
Quite often, people ask me this, either to my face, via Q&A or in emails: how do I come up with truly unique, never-before-seen, shiny new ideas? What a question. It's a rare thing to come up with something that's really never been done before. Many of the novels on a bookstore's shelves contain stories that have been told before in one form or another. Real originality is fantastic, but there is plenty to be made from taking a good idea and putting a new spin on it and making it better.