By: Alan Coleman
8 Ways Content Marketers Can Hack Facebook Multi-Product Ads
Content | Blogging | Social MediaA new ad format offered by Facebook can be tweaked to display your content in innovative ways.
Social Media - Page 3
By: Dan Shure
Music SEO - 7 Lessons in Brand Optimization for 2015
Technical SEO | Search Engines | Social MediaFor B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.
By: Rand Fishkin
Driving Traffic from Facebook - Whiteboard Friday
Social Media | Whiteboard FridayFacebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
By: Ann Smarty
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr
Social MediaHashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
By: Peter Bray
Introducing Followerwonk Profile Pages
Social Media | Branding | Moz ToolsWe're excited to show you some brand new features in Followerwonk. You can analyze the last 2,000 tweets from any Twitter account. Find the most important tweets, most frequent interactions, and more!
Ways to Proactively Welcome Women Into Online Marketing
Social Media | Business Practices | Marketing IndustrySEO may be a male-dominated industry, but let's step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.
By: Simon Penson
The Marketer's Guide to Facebook Graph Search
Content | Social Media | Public RelationsThis post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
By: Peter Bray
Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)
Social Media | ToolsWhat factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.
By: Paddy Moogan
How to Use Facebook for Targeted Content Promotion
Content | Social Media | Paid Search Marketing (PPC)With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
By: Javier Sanz
How PornHub Is Bringing its A-Game (SFW)
Social Media | BrandingDespite dealing with a sensitive subject, PornHub is doing a great job marketing itself. This (safe-for-work) post takes a closer look at what they are doing.
By: Anne Mercogliano
Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook
Social Media | Marketing IndustryLead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter's head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards.
By: Cyrus Shepard
10 Smart Tips to Leverage Google+ for Increased Web Traffic
Social MediaWhile not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.
How to Rebrand Your Social Media Accounts
Social MediaNeed to change your social media accounts for a rebrand? Here's how! And don't worry, it's not that scary.
By: Chad Wittman
New Study Shows Original Content Reaches More People on Facebook
Social MediaFacebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of Status Updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all.