When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
If effective email outreach is core element of successful online marketing, it's time we stepped up our game and made the needs of others—not the needs of our brands—the priority.
Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.
Sometimes the qualities of a digital PR specialist don’t seem to differ much from those of a skilled stalker. In this post, Cosette Jarrett offers a comprehensive list of ideas and tools you can use to help suss out contact info and create pitches tailor-made for their recipients.
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Without a doubt, the most entertaining guide to publicity campaigns you'll ever read. You'll laugh, you'll cry, you'll realize this is what you've been doing (or should've been doing) all along. In today's comprehensive post, Samuel Scott outlines the tactics every marketer can and should be following to success — online, offline, or both.
From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
It's imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today. Samuel Scott delves into the reasons we should be applying traditional marketing tactics from the past today, and how we can achieve that.
In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.
When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!
