How to Approach Owned and Earned Media
Content | Branding | Public RelationsThe core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
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The Coming Integration of PR and SEO
Advanced SEO | Marketing Industry | Public RelationsLooking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
By: Simon Penson
The Marketer's Guide to Facebook Graph Search
Content | Social Media | Public RelationsThis post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
The Why, What, and How of Blogger Outreach for Your Clients
Public RelationsBlogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.
By: Carson Ward
Is Your Content Credible Enough to Share?
Content | Link Building | Public RelationsPeople don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
An Introduction to PR Strategy for SEOs
Public Relations | BrandingJen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!
By: jennita
Community: The Inbound Resource You Forgot About
Public RelationsRemember a time when “community” meant the neighborhood or town you lived in? Or when a business only had to be concerned with making customers happy when they were inside their store? It’s sometimes hard to remember what life was like before online communities became such commonplace. But the fact of the matter is that online communities are where we spend most of our time ...
By: Chris Winfield
92 Ways to Get (and Maximize) Press Coverage
Public RelationsI love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who don’t get coverage will quickly dismiss it as useless and a waste of time and money to pursue, while the ones who regularly get coverage just smile and hope that you keep thinking that way...
By: Andrew Dumont
5 Steps To Bootstrapping Your PR Efforts
Public RelationsPublic relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.
By: Josh Braaten
A Letter to Google from Inbound Marketers
Public RelationsHi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I’ve done my best to create quality material on the web. Inbound marketers and Google working together, we’ve been improving the Internet one quality web page after another for a while now.
By: iPullRank
Yahoo Sunsets Site Explorer (A Eulogy)
Public RelationsBing, Yahoo!, members of the Microsoft family, Tim, distinguished guests, inbound marketers and fellow Mozzers today we say goodbye to competitive link intelligence as offered by one of the Big 3 Search Engines. The SEO world will remember the brainchild of Tim Mayer, Yahoo! Site Explorer, as the first comprehensive tool that allowed users to find out which sites and pages were indexed, inbound links to any site and submit and track XML feeds. Yahoo, the search engine that could -- and did invent the precursor to not only Bing and Google’s Webmaster Tools but also link indices such as LinkScape/Open Site Explorer and MajesticSEO. Yahoo Site Explorer was born September 29th, 2005 and has been laid to rest November 21st, 2011; you had an amazing run.
By: Laura Lippay
Are People Loving Google+ or Hating It?
Public RelationsQuick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).
Announcing: The Complete Google Algo History
Public RelationsWe're happy to announce the Google Algorithm History project, an archival document tracing named algo updates from 2003 to the present.
How Much Does Google Make?
Public RelationsGoogle made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money that is.