By: Ronell Smith
When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty
Content | Basic SEOAre you ready to push back on the data-is-all-we-need mindset? The success of your content marketing efforts depends on it.
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By: Simon Penson
The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Content | Social Media | Public RelationsPlanning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
By: Trevor Klein
Announcing Moz's New Beginner's Guide to Content Marketing
ContentI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing.
By: Kelsey Libert
The Roadmap for Creating Share-Worthy Content with Massive Distribution
ContentWhen emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.
By: Dan-Petrovic
How to Write for the Web—a New Approach for Increased Engagement - Whiteboard Friday
Whiteboard Friday | Content16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.
By: Mark Traphagen
Will Google Bring Back Google Authorship?
Content | Search EnginesRecently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.
By: Eric Enge
Preparing Your Killer Content Marketing Pitch
Content | Blogging | Marketing IndustryThe hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
By: Rand Fishkin
Why Google Rewards Re-Publishing - Whiteboard Friday
Content | Whiteboard FridayIn this week's Whiteboard Friday, Rand dives into the topic of republishing and why Google rewards it so much. As an underutilized tactic in SEO and in content creation, republishing should have a place in your strategy; take the time to identify your goals and discover the process that's best for your site.
By: Marie Haynes
Have We Been Wrong About Panda All Along?
Content | Search EnginesEveryone knows that thin and duplicate content are huge Panda factors. But are they really? In this article, Marie Haynes explores the possibility that Panda is about so much more than thin and duplicate content, and that salvation lies in overhauling your site to be truly excellent.
By: Ronell Smith
Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success
Content | Blogging | CopywritingIf your brand is ready to make the next big step in content marketing, adding meaning to the content you create and share is a necessity.
By: Russ Jones
Million Dollar Content - An Analysis of the Web's Most Valuable Organic Content
Content | Basic SEO | Social MediaEver see the little guy win big? That no-name website score huge rankings against the big domains on the web? Today we are going to take a close look at Million Dollar Content - pages that beat back the domain demigods in the SERPs to earn huge organic traffic value year-in, year-out.
By: Rand Fishkin
Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday
Content | Whiteboard FridayLicensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.
By: Sarah Gurbach
One Size Does Not Fit All: Driving Conversions Through Audience Analysis
Content | AnalyticsIt's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.
By: Martina Mercer
How to Write Product Descriptions That Will Make Customers Love Your Brand
Content | Basic SEO | CopywritingProduct descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.