Case Study: Can You Fake Blog Post Freshness?
Content | On-page SEO | BloggingThe author's small test seems to confirm Google's affinity for fresh content. You might consider a similar experiment for your site.
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By: Eric Enge
A Clear Path for Marketers to Surviving Content Shock
Content | Advanced SEO | BloggingThe rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.
By: Steve_Rayson
Content, Shares, and Links: Insights from Analyzing 1 Million Articles
Content | AnalyticsThis summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
A Practical Guide to Content and Its Metrics
Content | AnalyticsWhat are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
By: Rand Fishkin
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday
Content | Whiteboard FridayA fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
By: Isla McKetta
From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content
Content | CopywritingQuick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week.
By: Rand Fishkin
Pinpoint vs. Floodlight Content and Keyword Research Strategies - Whiteboard Friday
Content | Keyword Research | Whiteboard FridayKeyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
By: Trevor Klein
Raising the Bar: A Publishing Volume Experiment on the Moz Blog
Content | BloggingHere at Moz, we've published blog posts on a daily cadence since before almost any of us can remember. We kept at it because it was the way we'd always done it, and thanks to a conversation between Rand and the folks at HubSpot, we decided to put that approach to the test.
By: Alan Coleman
8 Ways Content Marketers Can Hack Facebook Multi-Product Ads
Content | Blogging | Social MediaA new ad format offered by Facebook can be tweaked to display your content in innovative ways.
By: Ryan Stewart
5 Actionable Analytics Reports for Internal Site Search
Content | Advanced SEO | AnalyticsBy mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.
By: Isla McKetta
Brainstorm and Execute Killer Content Ideas Your Audience Will Love
Content | CopywritingA fantastic idea is the heartblood of any content campaign or project, which all makes coming up with the idea sound kind of intimidating. But finding the right idea doesn't have to be difficult.
By: Paddy Moogan
How to Generate Content Ideas Using Buzzsumo (and APIs)
ContentLearn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsumo and a few APIs. Paddy Moogan walks you through each step.
By: Andrea Lehr
Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations
Content | Competitive Research | Marketing IndustryAre you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.
By: Hannah Smith
Simple Steps for Conducting Creative Content Research
ContentCreating new content shouldn't be a guessing game. Proper research, including figuring out where and how other organizations have seen success, will put your hard work to far better use. In today's post, Hannah Smith shows you the best ways to go about that research.