Is being a brand publisher the right choice for your business? If not, there's a better way to do content marketing, and it's one many brands are finding success with. Is yours next?
The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....
We've curated the very best digital marketing content from 2014. Find out who tops this year-end edition of the Moz Top 10 and how you can be a part of the fun.
It's time for the annual round-up of the cream of the crop -- the very best of the Moz Blog from 2014. Whose comments earned more thumbs up than anyone else's this year? Dive in to find out, and happy New Year from Moz!
In 2014, publishers experimented with short and long content formats and everything in between. By discovering why each format worked for different audiences, brands can repurpose and utilize these formats for their own content. Find out which formats might work best for you.
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
Thinking about leveling up your content development? Richard Baxter shares the most valuable lessons he's learned along the way.
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?
Are you trying to sell people on your brand when they aren't even yet aware that they need your product? Learn how you might be running afoul of the three stages of consumer awareness.
