Keyword Research:
Before you ever start writing, you likely want to see if an audience would even be interested in your topic. Keyword research can tell you if you're on the right track.
10 Super Easy SEO Copywriting Tips for Improved Link Building:
People read differently online. Cyrus Shepard illustrates best practices you can use to make sure people absorb (and link to) your content.
Creating Successful Content:
Learn how increasing the emotional engagement, practical utility, and perceived value of your copy can skyrocket your content's shareability and ultimate success.
The Art of Concision: How to Effectively Make Your Point in Fewer Words:
Longer copy isn't always better copy. Isla McKetta and Ronell Smith help you win by paring your next writing project down to the bare essentials.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO:
Once you've got that fantastic copy written, you're ready to give it the final SEO polish. Cyrus Shepard shows you how
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
A single headline can't do it all. You need to develop something a little different for your goals tied to SEO, social media, and site visitors. This Whiteboard Friday covers a process to help optimize your titles across multiple platforms.
The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.
Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
Are you ready to create emails that get replies? It's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
If your brand is ready to make the next big step in content marketing, adding meaning to the content you create and share is a necessity.
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week.
