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Online Advertising - Page 8

By: Rebecca Kelley

How to Alienate a Country of Users

Online Advertising

Boy, I sure am learning how to see the world of search from a UK point of view, and this point of view is often neglected, overlooked, and mad as hell about it. While discussing conversions, Ammon showed me a very interesting example of how a site can instantly alienate a UK user and get him to leave the site. Pretend I'm a user from the UK. Oi, mate! Ello govnah! Ow are ooh? Okay, eno...

By: Jeff Pollard

Google Buys YouTube. ¿Qué?

Online Advertising

Now don't get me wrong, I like YouTube.  Being able to show my girlfriend the end of Rocky in order for her understand why I yell "ADRIAN!!!" around my apartment is a nice gift to society.  And I applaud YouTube for turning online video, usually portrayed as "Codec Slickers 2: The search for XVID," into a simple thi...

By: Rand Fishkin

Pitching an SEO Client

Online Advertising

One of our blog readers wrote in to ask: (I'd like to see) a post on the work you put in to create the proposal and land the job. I guess much of it is re-used every time, but what is not? How much work are you willing to put in at a shot of landing a job? How much information do you give them up front? And what do you include ...


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