I'm about to bring up something I've written about before (one month ago today, actually), but today I've taken part in an interesting task that further highlights the disconnect between advertising and search engine marketing. I saw a funny ad on the bus today while I was on my way to work. I really wanted to take out ...
https://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...
It's the second of January and those of us in the United States are already pretty tired of hearing about November's Presidential Election. I'm sure the rest of you are, too. The world of social media is already flooded with stories about the U.S.'s political dramas and I can only imagine that if you're in any other country, today's offerings at Reddit might not interest you all that much. Current...
Bryan Eisenberg pinged me this week and asked if SEOmoz would participate in their latest contest - "My Hyperlink Can Beat Your HyperLink." It's not just fun, it's participatory, engaging, and incredibly valuable - both from a learning perspective and for the winner. Here are the details: ...
This blog post is going to take on a very simple format: first of all I’m going to present my landing page as a “good cop persuader” and refer to the work of Gerry Spence. Then, I’m going to present my landing page as more of a “bad cop salesman” and refer to the work of Dr Robert Cialdini.&nbs...
We're now one full week on from the results of the SEOmoz "Landing Page Contest," and I've printed out all of your comments... sat down... read through them twice... I've highlighted, I've underlined, and I've thought very carefully.The result? I've decided I'm going to write a couple of posts for "YouMoz" (this is the first).Before I get started, I ...
Today on SearchEngineLand, I caught this graphic: Despite my great trust in all things Danny Sullivan (yes, I know this technically comes...
In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only ...
Patrick Sexton (aka feedthebot) over at SEOish contacted a few big names in the search marketing industry and asked: "What would you do if you only had 100 dollars to market your website?" This excellent read includes responses from Aaron Wall, Andy Beal, Andy Hagans, Kid Disco, Lee Odden, Tod...
We have some, well, buddies over at BuddyTV, so I was interested to see that they were AuctionAds' May Publisher of the Month. "Good for them," I thought, before going, "Wait, what's AuctionAds?" Yeah, yeah, don't make fun of me. So I...
Mystery Guest and I arrived in New York on Saturday and have been enjoying the city tremendously. During our stay, I've been conducting a remarkable number of searches to find museums, shows, restaurants and shopping. One site has consistently dominated the results at Google and, as an SEO, I couldn't be more impressed - NYMag.com has done a remarkable job bui...
Perusing reddit today, as I'm wont to do, I came across a story about a company that essentially gave up on it's business model after falling out of the Google SERPs.
Well folks, you asked for it, you got it: After last Friday's vidcast about cloaking was such a big hit, "Whiteboard Friday" is going to be a regular feature.