On August 26th, 2008 Facebook, Inc. reached the milestone of 100,000,000 active users. Since then, its growth has continued to grow exponentially into emerging markets and additional countries. At the same time, the company has remained a relatively untapped oasis for internet marketers. I recently had the chance to meet Facebook engineers, Andew “Boz” Bosworth, creator...
I don't know a whole lot about email marketing, but I enjoy studying the marketing emails I receive and identifying the ones that are more effective than others. I talked to Scott, who handles our email marketing campaigns, and he praises email marketing for being "dirt cheap and very effective." I can agree on the cheap part: we use Exact Target, whose suite of email marketing solutions start at $1,000 per year for one user and go up to an Enterprise account ($15,000 a year for five users). While there are expensive email marketing packages available, you can definitely find an affordable option to start out with and get your feet wet.
So I recently read a post by e-consultancy which looked at 10 things Asda (a huge UK supermarket, part of the Wal-Mart group) could do better online. The post is part of a series where they look at a number of large brands in the UK and how they can perform better online. The series focuses solely on usability though and doesn't actually mention any online marketing. So I thought I'd step up to th...
As we all know the Search Engine Optimization field is booming day to day with new inventions and innovations, people may not know what they have learnt yesterday will be out of date by tommorow. Unless or otherwise one who doesn't update his knowledge by reading SEO news/articles, there is no doubt he should lag back in the SEO Race. Being an SEO Professional I hereby suggesting som...
This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around ...
For the four of you who aren't aware, The Dark Knight is a pretty big deal for a multitude of reasons: It was the first movie to film large chunks of the film with IMAX cameras. It debuted on the largest number of screens in cinematic history (4,366). It also debuted on the...
I was chatting with SEO Hack and Syzlak (the Statler and Waldorf of SEO) when the topic of movie websites came up. When movie studios have a new film coming out, they typically launch a separate, unique website for that film. I played devil's advocate and asked Syzlak why don't studios launch movies on their own domain via a subdirectory (e.g., paramount.com/movietitle). He responded by saying, "if the studio links out to a movie then that domain will rank well, but the studio itself might not pull as high a rank if it had each movie as a microsite or subdomain, etc." Makes sense. Think about it: a movie theater is trying to promote each individual film, not necessarily the studio behind that film. Thus, it's logical to brand the new movie by putting it on a separate website.
Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...
I was browsing on Technorati today (mostly because Google Blog Search has gone down the toilet in the past 3 weeks) and came across one of the first banner ads to have caught my attention in years: Now, I'll admit, I'm a complete s...
Everybody in the SEO world knows that SMX West starts tomorrow but, while I'm definitely looking forward to seeing some familiar faces in Santa Clara, I'm currently in Las Vegas for Affiliate Summit. Why, you may ask, are you attending Affiliate Summit, Scott, SEOmoz isn't invol...
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
Note: The following post is based on conversations I have had with top Microsoft employees and college graduates being recruited by Facebook. The conclusions I have come up with are based on the information they gave me along with many hours of independent research. Although the following is speculative in nature, it is based on fact. ...