Eh! This has been a crazy 2 weeks... SES Toronto, and our business, NVI, just exploded recently! Been pretty busy trying to get all of this together and going through the amazing learning curve of turning NVI into an intense seo/sem research and analysis company. Oh, by the way, if you want to read an awesome book on management, I strongly recommend "Good To Great&quo...
Two weeks ago, Microsoft's latest IE patch included removal of the instant activation of ActiveX controls (like Flash, Java, etc.). With an extra click required to interact with interactive elements, my question is - how is this affecting the click-through rates on Flash ads across the web. Are visitors taking the time to click twice on ads they want to see? Does the flaw spell doom for...
Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....
I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...
In the Google (AdWords) search results for "Web 2.0": Somehow, eBay, I doubt it. ...
There's thousands of design portals on the web, but when you need advertising inspiration (or just want to enjoy the creative minds of the global, relatively un-PC) Ads of the World is a pretty good source. ...
UX has put together a very good primer on the basics of operating in the web business. I don't agree with all of it, but it's a worthy read (despite being 6 pages long). From the artcle, Your Business BrickYard: ...
Pat at ConversionRater has a hilarious post on the similarities between some Web 2.0 business models and the underpants gnomes of South Park (pictured below). ...
Still typing one-handed, but I had a very interesting conversation today about the future of linkbait and the advantages/disadvantages of being one of the only companies in the world offering the service as part of consultancy. As of now, a good AJAX programmer, a clever idea and a talented PR person are all that's required to make a piece of content that can draw thousands of links and vi...
I came across this post on Forrester's technology brand report from Ted Schadler (the author) and feel it's worth sharing. Ted's research is showing where weaknesses and gaps exist in major technology brands, and who's having success leveraging their brand with consumers. Some of his notes: ...
This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...
Aaron Pratt has a question about the timing of a site buildout at Cre8asite forums. The question he asked, which, at its core, is about how to make a site's internal and external feaures appear natural to the search engines, prompted me to think about the same subject. What does a "natural" growth pr...
Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with: Give your service away for free, possibly ad supported but maybe not, a...
I think I'm falling for Google's 20% time concept - not because I love all the wacky weird projects they've been throwing out lately, but because our own staff in house is so much more creative and powerful and dedicated when they have time to work or play on their own stuff. From Google: ...