By: Rand Fishkin
Danny's Dream Machine
Online AdvertisingI've been jealous of Danny Sullivan in the past, but never as much as I was today when I saw this: Now that's a home office setup. It may not look fant...
Online Advertising - Page 11
By: Rand Fishkin
Three Questions to Determine the Long Term Prospects of Your Site
Online AdvertisingIf you're trying to determine if you site's business model is doomed to failure or destined for success, a great way to check is to ask yourself the following questions: Are we actually useful or just fun to play with?Are we actually innovating or just mashing/copying?...
By: Rand Fishkin
Evolution of Communication on the Web
Online AdvertisingI was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction: Disassociative Anonymity - no one kn...
By: Rand Fishkin
Stories from Silicon Valley's Past
Online AdvertisingWhile searching on a recent friend I made, I came across this story - instant company - from the far-flung past. The article details a 12 week ordeal in which several Internet entrepreneurs left their respective companies (and million dollars payouts) to start Epinions.com. ...
By: Rand Fishkin
Tipping Points on the Web
Online AdvertisingDuring my travels, I managed to wrap up Malcolm Gladwell's Tipping Point. It was a great read, and deserves the level of attention it's received. The theories behind the work are well fleshed out, compelling and supported by very good examples. What is the Tipping Point (for those who haven't read it): ...
By: Rand Fishkin
What is Required in an Ad Network? Relevance.
Online AdvertisingNick Wilson (whom I recently had the pleasure of meeting at SES, though he was a bit jetlagged from what I gather) is asking folks what they want from an ad network. To me, the answer is one big item, and many smaller ones. Relevance - it's the most critical metric for an ad network because it defines how successful the network will be ov...
Who to Blame for Poor Contextual Advertising?
Online AdvertisingLast week I suffered from bronchitis and pinkeye and decided to see what Google had to offer. I have nothing to complain about within the organic search results, but the sponsored links got me laughing. It seems Pink Gems Jewelry or S...
By: Rand Fishkin
Edgeio - Personalized, Tagged Blog Classifieds
Online AdvertisingAccording to Andy Beal: The way Edgeio works is that bloggers would post items they want to sell right on their blogs, tagging them with the word "listing" (and eventually other descriptive tags). Then, Edgeio wil...
By: Rand Fishkin
Step Away from the Computer
Online AdvertisingIan McAnerin has a post today on Internet Marketing 101. His ten-step approach makes great sense to me: Step Away from the Computer Identify the Target Goal Identify Your Message Identify the Target Audience Identify Traffi...
By: Rand Fishkin
C|Net on Search Privacy
Online AdvertisingThe search engine privacy concern squabble is something I haven't delved into previously on SEOmoz, though I hold my own strong opinions about how they should have handled the issue (like most, I think Google was the standout on this one and deserves some praise). However, since the kind folks at SEW are taking a well-deserved night of rest (I believe it's currently midnight in London), I'...
By: Oatmeal
Apache - Redirect an Index File to Your Domain Without Looping
Online AdvertisingThe saga of redirecting all requests to https://www.seomoz.org/index.php to point to https://www.seomoz.org/ has finally come to an end. We now practice what we preach. For those who are not familiar, it's important to have all duplicate content point to a single, "canonical" edition of the content. Requests to index.php and requests to www.seomoz.org/ have the same content even though they have ...
By: Rand Fishkin
Chris Anderson on the New Boom in the Valley
Online AdvertisingWired magazine's editor-in-chief, Chris Anderson, has a new piece out today detailing The New Boom. Silicon Valley is once again buzzing with VC investment money, IPOs and startups with 6 fi...
By: katfive
Google Pontiac
Online AdvertisingI was watching "That 70s Show" last night (yes, Rand, I was only pretending to watch the Seahawks game) when something caught my eye in a Pontiac commercial. I usually ignore TV ads unless they're during the Superbowl, as they more often than not serve to annoy me, but suddenly, in the middle of a Pontiac ad, was the Google search page and the announcer was crooning, "Don't take our word for it, Google "Pontiac" to find out!"
By: Rand Fishkin
Coverage of Media Matters Luncheon in Seattle
Online AdvertisingI joined the Seattle Ad Club late last year with the intention of getting more involved in the broader marketing + advertising scene (particularly locally). However, my first meeting with them, at an evening soci...