A recent Nielsen report, The Power of Defaults, studied 69 search engine users for a variety of tasks and came away with some interesting data (that's already being reported at most major search blogs). ...
The BBC has an article from the beginning of this month (The Modern Rules of Advertising) about British stereotypes in advertising and how they are disdained by the public. The same could probably...
Certain sites, like the Science Blog (a very cool site I stumbled across this morning), have a great knack for serving up relevant, interesting ads that even I, a cynical, professional web user, will click on. Anytime I do clic...
Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...
This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....
I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...
I've been building up a relatively large campaign across the PPC engines for a client of ours, and have noticed a disturbing trend with the AdWords vs. Y!SM numbers. Yahoo! is consistently half the price, and double the ROI. The site's conversion rate with visitors from t...
Nacho has a thread at SEW where industry members are compiling a list of relevant stocks in the NASDAQ & NYSE that represent the search industry (both here in the US & Worldwide). So far, the list looks like: ACXM | Acxiom CorpAMZN | Amazon.com, Inc.AQN...
The Adwords rep over at SEW responded enthusiastically today to a post by member Discovery, who commented: "I love this about Google. They actually trust us to put forth honest ads... they trust but verify! This way we get the huge benefit of reacting to market changes ...
Wired today has an article on a patent application from Roy Shkedi - Super Saturation Method for Information Media. Sadly, I don't have enough time to dissect it, but the author of the article does a good job giving a general ov...
Elizabeth (ablereach) has a great thread at Cre8asite on the value of brand building. She notes some figures from a Hitwise study sourced in an article from SEGuide called getting from point A to point B with search. What Liz is sugges...
MarZ has a good how to get hired thread started at SEW. He's noted that many guides exist for how to select the right SEO, what questions to ask, etc. but little focus is on how SEO firms and individuals can get clients t...
For Ecommerce merchants, credit card fraud has become a massive problem. For many, the solution has been to accept transactions only in the US & Canada, as such a high percentage of foreign orders are fraudulent, for other, lengthy, complex security processes are part of the game....
I got a call yesterday from Michael McDerment over at 2ndSite. He's hoping that SEOs will start using their software to manage clients & projects, conduct invoicing and keep track of their work. It's not a bad product, actually, probably wor...