I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thinking in all of us.
Let's imagine that we run an affiliate program for "weight loss products" (Product A). What kind of site (Topic B) might be able to effectively market this product?
Here are a list of possible "Topic B's" that quickly come to my mind....
Swim Suits (get a few pounds off so my gut doesn't show - lol)
Weddings (wedding photos get saved and shared for generations!)
Beaches (same reason as swim suits)
Vacation Destinations (especially if you dress skimpy there)
High School Reunion (gotta look good for the old flames)
Dating (you have not told her your weight yet - or you lied!)
There's six to get us started. Maybe you can add a couple more for weight loss. Or give us six good matches for a Product or Topic of your choice.
I think that this will be a fun activity and am looking forward to seeing your best ideas.
By: EGOL
Cross Marketing on Your Website
Online Advertising
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Medical sites Self Improvement sites Gaming Sites (an example for the other-way-round at candystand.com ) Health Channels at Daily online News Papers / Portals (like https://www.nytimes.com/pages/health/or https://health.yahoo.com/)
EGOL,
Great idea - and it suggests to me (and hopefully other SEOs) the value of cross-marketing. We often think of links as being solely valuable based on their semantic or logical relationships to the topic of the page they're on, but this shows that an "off-topic" link that's related in a person's mind may draw a much higher click-through rate and be more valuable.
As for weight loss topics... I'd guess that it woudl be valuable on pages about sports - particularly intramural leagues or the like. Possibly at sites that sell or promote dressy apparel, too, as any recreational occassion which warrants a suit or tuxedo could naturally imply looking your best.
Thanks EGOL for the great post and the follow-up by Rand.
I would wager that in some cases you don't have to be as specific as the subject of your website but put value in links that will result in your desired demographics.
If your product appeals to young latinos for example then it would be in your interest to obtain links that'll lead young latinos to your website even if the topics are completely different.
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Some more: Healty foods ( peopl looking for this might still need to shave of some pounds)
Food pyramid (was very looked after some time ago dunno now)
heart related topics like diseases, strokes ( loosing weight will help with those )