By: Rand Fishkin
egoSurf - Scraping Like Mad
Online AdvertisingVia SEW (via Phil Bradley) - it's egoSurf, where you can use their numerical algorithm...
Online Advertising - Page 12
By: Rand Fishkin
The Most Important Discussion at Cre8asite
Online AdvertisingAccording to Ammon Johns' (Black_Knight) signature, "the most important discussion in the whole forum" is Marketing 101 - Introducing the Essentials of Marketing. He makes a good case: So What Is Marketing? In the broadest sense, marketing incorporates everyth...
By: Rand Fishkin
Vanity Rankings
Online AdvertisingI spoke to a potential client today about some desired rankings. The client was interested in ranking well for some moderate and a few heavily competitive phrases in a generally tough industry. Their end goal, however, was not to rank in order to convert visitors into sales or even leads, but rather, simply to impress and show off. Their products and services (and website) were not such that th...
By: Rand Fishkin
Advertisers Not Big Risk Takers
Online AdvertisingWhen SEOmoz started running banner ads in July of 2005, we had about 400-500 unique visitors per day. Now, we're well over 1500 uniques each day (and that's over the holidays), and yet, I've only had a single advertiser interested in buying the new blog format ads. I'm not considering switching back to the old format (I don't think it was valuable for visitors or advertisers), but I am ...
By: Rand Fishkin
2006 Reminders
Online AdvertisingHappy New Year, folks. I'm taking the weekend off (due partially to illness and partially because I think it's time for a break). Of note, though is a thread at cre8 from sixcrookedhighways reminding us all to update our copyright notices. I need to get on that... And... on another subject completely, ...
By: Rand Fishkin
I Simply Remember My Favorite Designs and then...
Online AdvertisingI know, I know, quoting old musicals in the title of a blog post is so 2005, but I'm slow to catch up with the trends, so you'll have to forgive me. As you may or may not know from reading the SEOmoz blog (way too often), we're about to go in for a re-design. The site is more popular than ever, and it's time to get all the content back under control. Many. many changes are in store, inc...
By: Rand Fishkin
Sitepoint - Where Sites are Sold
Online AdvertisingSitepoint's Website Marketplace is one of the more interesting forums to watch on the web. It's also a great way to predict the quick-sale value of a web property (by which I mean the price to...
By: Rand Fishkin
ThinkPad Blog Ads
Online AdvertisingI've visited three blogs today that have featured advertising from Lenovo's (formerly IBM's) Thinkpad. The ad spot is a titanium vs. black Thinkpad voting parody and it works very well. It's probably the first animated blog ad that's sto...
By: Rand Fishkin
Passionate Users Blog
Online AdvertisingAfter being dissapointed in the past with where 9Rules was pointing me, I came across a truly worthwhile blog today - Creating Passionate Users...
By: advertiser
[AD] Text Ads that Provide Real Value from HTP
Online AdvertisingWelcome to SEOmoz's first ad. Today's sponsor, HTP, has asked me to write to you, dear readers, about their services in the area of link development, a subject that's come under fire lately. Luckily, HTP has shown me their links, their clients and their process and I'm impressed. HTP has access to some very high quality links, both in terms of advertising...
By: Rand Fishkin
An Incredible Advertising Opportunity
Online AdvertisingThe Stranger is Seattle's version of the Village Voice in New York - everyone (who's young, hip and urban) in the city reads it fairly religiously and the cover gets massive exposure (it's in every building lobby, every newsstand and a good half of the restaurant...
By: Rand Fishkin
State of the Advertising Market Report from BOA Securities Research
Online AdvertisingA friend of mine from SES NYC got in touch today with an interesting report prepared by Bank of America's securities research division. The researchers sat down with a number of large media buyers in the ad market to get this information. It's an eyeful, but there's a few pieces worthy of attention: There remains substant...
By: EGOL
digg.com
Online AdvertisingToday was pretty interesting. One of my websites was generating a lot more email than normal and all of it was coming in on the same new page. I chalked it up to coincidence. Tonight when I ran my logs it looked like I was getting slashdotted! - except the referrer was ...
By: Rand Fishkin
Cyber Monday
Online AdvertisingThe media's got a name for the "biggest online shopping day of the year", the Monday following "Black Friday" and Thanksgiving in the US. Our two (holiday benefitting) e-commerce sites actually saw higher sales yesterday and today, but I guess we're outside the mainstream. A good article on the subject comes from the IHT - ...