Your site's local rankings are dropping fast — is it because of Possum? Local Service Ads? Lack of organic authority? Or something else entirely? Miriam Ellis uncovers the most common causes of lost or low local rankings in the Google SERPs and helps you diagnose just what went wrong with her actionable 10-point checklist.
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.
You own, work for, or market a business, but you don’t think of yourself as a Local SEO. It's a problem that could be impacting your bottom line; learn how to change your thinking and integrate all forms of on- and offline marketing into your core strategy.
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.
Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.
Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.
Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
Are you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive list of what not to do.
Review spam is a pain the side of local marketers everywhere. Luckily, we've put together a comprehensive guide to help navigate what to do when your business is plagued with spammy reviews.