The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
Barnacle SEO can be huge for increasing local brand awareness, whether you work with SMBs or enterprise businesses with many locations. Get granular with your strategy in this post detailing how you can latch on to those local opportunities.
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.
Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
Separate your brand from the competition by delivering knockout personalized content at every point of engagement.
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).
The question on everyone's mind: Are coworking spaces eligible for GMB listings? Learn the answer to this and other important local SEO considerations when your main place of business is a shared coworking space.
