I Can't Drive 155: Meta Descriptions in 2015
On-page SEO | Advanced SEOFor years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?
Advanced SEO - Page 14
By: Tom Anthony
Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?
Advanced SEO | Search EnginesWe increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
By: Craig Bradford
Google Told Me I'm Pregnant: From Strings to Diagnosis
Advanced SEOWhat's Google's next step? If Craig Bradford is right, the search engine giant could become your partner in healthcare. Learn more about how their data could provide early diagnoses.
By: Eric Enge
Using Term Frequency Analysis to Measure Your Content Quality
Content | Advanced SEO | Competitive ResearchA spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
The Incredible Shrinking SERP - 2015 Edition
Advanced SEO | Search EnginesFirst, there were 10 results, then sometimes 7, and now as few as 4. In the past year, Google has changed the page-1 landscape entirely, and we barely noticed.
By: Nathan Byloff
Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website
Technical SEO | Advanced SEOA fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.
By: Rand Fishkin
Spam Score: Moz's New Metric to Measure Penalization Risk
Advanced SEO | Moz ToolsMoz's Spam Score metric helps quantify the relative risk of penalization/banning by search engines using a series of correlated flags. This post helps explain where you can find Spam Score, how to use it, and the R&D behind its development.
Moving 5 Domains to 1: An SEO Case Study
Advanced SEOShould you change domain names for SEO? It's a tough question, usually asked way too casually. I merged 5 domains into 1, and this is what happened.
By: Jared Gardner
How to Stop Spam Bots from Ruining Your Analytics Referral Data
Technical SEO | Advanced SEO | AnalyticsDon't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
How We Fixed the Internet (Ok, an Answer Box)
On-page SEO | Advanced SEOLast year, Google introduced answers boxes scraped from the index. I didn't like one of mine, so I tried to change it. Months later, something finally happened.
By: Rand Fishkin
What Deep Learning and Machine Learning Mean For the Future of SEO - Whiteboard Friday
Advanced SEO | Whiteboard FridayIn today's Whiteboard Friday, Rand explores a future marked by machine learning, where Google's ranking algorithm updates itself based on potentially countless inputs.
By: Bill Slawski
How Google Pulls Structured Snippets from Websites' Tables
Advanced SEO | Search EnginesThere are many pages on the Web that are filled with data in the form of tables, and Google is including some of that tablular data in search results in places that may surprise you. Here's how it works, and how you can take advantage.
By: Justin Briggs
Everything You Need to Know About Mobile App Search
Technical SEO | Advanced SEO | MobileMobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.
By: Ellie Wilkinson
How to Defeat Duplicate Content - Next Level
Advanced SEO | Moz ToolsLearn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.