What happens when you accidentally de-index your site from Google, on purpose? We decided to find out for ourselves by removing Followerwonk from search results. Here's what we learned.
PPC and SEO go better together. By playing both sides of the coin, it's possible to make more connections and achieve greater success in your online marketing than with either alone. Join me in taking the leap beyond the SERPs in unifying your paid and organic marketing!
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.
I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
Email alerts can show you the freshest link building and relationship-building opportunities. In today's Whiteboard Friday, Rand offers eight specific types of alerts that you can set up to improve your SEO.
The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here's the result of analyzing more than 11,000 questions.
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks).
