I was lucky enough to recently speak at the MozCon conference in Seattle, and during my talk one of the points that I covered were some experiments that I’ve conducted with query volume in Google, and how this affects various parts of the algo.
Utilizing XML sitemaps and sitemap indices is an advanced tactic that we recommend to all of our clients at Distilled. In fact, Rob wrote an exceptional how to post on this topic earlier this year, looking more at diagnosing indexation issues. This tactic is not just for large sites thoug...
Last week, I visited San Francisco for a number of meetings and got a chance to film some video content for Market Motive with an old friend, Todd Malicoat (aka Stuntdubl). Todd also collected and curated a number of questions from Market Motive folks across Twitter, and, rather than answer in the unacceptably shor...
Google’s personalized search means nearly every result returned within a browser is altered one way or another. It’s rare that two different people on Earth ever see the exact same set of search results. And Google made sure it’s darned hard to turn off. The rise of personalizat...
Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links. They’re also pretty keen for me to create them some lovely shiny content. Sadly, most aren’t too interested in information architecture. Many don’t realise how important it is...
A lot of SEO predictions for 2011 were published in the end of 2010, while not many marketers mentioned the increasing popularity of Q&A sites. I think that it could be a great opportunity to exploit this new rising phenomenon for our marketing efforts while it's still fresh. Why shouldn't you worry about Google's Content farm update?...
For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun ...
At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven't been indexed or aren't appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content doesn't seem to have made a difference. The images don't sho...
A couple weeks ago, Sara Smith of Search-This interviewed me for her Podcast and it turned out terrifically well. Subjects include: Paid link reporting - Will it have a big impact? Who will it influence? Edu & Gov Links - Are they more valuable than regular domains? Why does the Page Strength Tool use them? ...