It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
It's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3-6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the suboptimal, and generally closing the gap between what exists now and current best...
The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.
Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!
Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
It's here! We're excited to announce the results of Moz's biennial Search Engine Ranking Correlation Study and Expert Survey, aka Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of t...
Today we're excited to announce the results of Moz's famous Ranking Factors study. The study helps to identify which attributes of webpages and sites have the strongest association with higher rankings in Google. Ready to dive in?
By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.
Size isn't all that matters when it comes to measuring links, how proportional the whole link graph is to Google's is essential. So, how good is your data?
For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?
This recent study unravels some of the mystery behind the sitelinks searchbox and shines a light on some areas website owners can exploit for possible success.
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.