Content Marketing Can Help Your Business:
Learn the basic principles of content marketing with this video by Rand Fishkin.
A Content Strategy Template You Can Build On:
Set your content marketing and creation off on the right foot by tailoring Isla McKetta's content strategy template to your needs.
Creating Successful Content:
Let Cyrus Shepard show you how to set yourself up for content success by creating content that gets shared.
Advanced Content Promotion:
Now that you've got a bunch of great content on your site, how do you ensure that people will ever see it? Cyrus Shepard shares best practices.
How to Get Your Boss to Care About Content Marketing:
Content marketing sure is a lot of work if you don't have your boss's buy-in. Adria Saracino helps you set and manage expectations
When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.
If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this Whiteboard Friday featuring the one and only Dr. Pete!
Link building campaigns shouldn't have a start-and-stop date—they should be ongoing, continuing to earn you links over time. Join our guest host Paddy Moogan as he shares strategies to achieve sustainable link building and milk your content efforts for all they're worth.
Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she provides a five-step plan for resuscitating dead content campaigns and setting them up for success.
For your clickbait and viral content efforts to bear fruit, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.
Drawing insights from over a dozen recent content audits, Alli Berry outlines the most common website mistakes highlighted by an audit, providing the framework for improving your site content and talking to clients about what changes are needed and why.
One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.
Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.
Re-evaluating and editing SEO content to make sure it's still relevant and impactful is just as important as creating it in the first place. Identify necessary changes and ensure your content continues to perform well using this 3-step guide and free grading rubric.
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
What's the best way to earn links and social shares from content marketing? Your content should have an emotional hook, be surprising, and/or have broad appeal. There's also the matter of effective outreach. Learn what works from the results of 700+ content marketing campaigns.
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.
Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effort. Alexandra Tachalova shares tactical advice for preparing a content marketing plan that will prove valuable for your bottom line.
