If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.
Structured data has never been more important than it is today. This post will help you implement semantic markup and structured data with greater ease and enable you to create a more robust and complete web of linked data on your website (and beyond).
Analyzing data is tedious and time-consuming. What if there were a better way? In this post, Jeremy Gottlieb outlines one incredibly versatile Excel formula you should be using to make your SEO tasks easier.
We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
In the two years since Google's first HTTPS update, the adoption of HTTPS keeps going up, recently topping 30%. Is Google winning the long war?
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
Implementing Schema used to require a lot of changes to your site's markup, but the JSON-LD format created a great alternative to adding microdata to a page with minimal code. This post details how to make it even easier to dynamically generate Schema.org/JSON-LD tags for your site using Google Tag Manager.
Sometimes you have so much data it causes Excel to fail. When that happens, turn to Google BigQuery to help. Dominic Woodman walks you through setting up and using BigQuery for making huge datasets manageable.
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.
Digital marketing should never feel like grunt work, but it's a rut we've all fallen into. The best remedy? Getting inspired. Snap out of it with the best SEO, client management, and marketing advice you can get, all in 140 characters or less.
While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.
Google is testing a wider left-column, and with it, wider display titles. We dig into the data to see how long your titles should be. TL;DR? Stick to under 60 characters.
In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.
