We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about managing tension between user experience and SEO. This is a topic we've touched on a little bit in the past, but we've seen it come up quite a bit as many more folks are thinking about user experience and working with user experience designers and product and project managers and SEO. They're trying to reconcile some of these differences.
So it is the case that a lot of the things that positively impact user experience also positively impact SEO. In fact, we have a whole Whiteboard Friday about those kinds of things. But UX touches on lots of things that impact rankings in the search engines.
Affecting SEO with UX changes
Certainly spam, to a certain indirect degree, Google can be looking at pages and sites and may say, "This fits in our template of what spam looks like."
It affects links, especially because user experience helps to predict whether someone might link to you. If you have 1,000 people coming to your site, by improving the user experience you may go from 1 link per 1,000 people coming to your site to 2 or 3, which could dramatically increase the links that come to you, affecting your search engine rankings.
Obviously, content is being impacted here. User experience affects how search engines judge content just as it affects how users judge that same content.
User and usage data. Naturally, of course, technical issues certainly in some respects, especially with things like page load speed, mobile friendliness, these are big UX elements that impact.
Probably less so with things like query interpretation and user context. Those are generally less impacted signals that search engines might use.
But regardless of this, nearly everything you do that's on a site or a page that's going to positively impact user experience or negatively impact user experience will have a corresponding impact on SEO, with a small handful of exceptions. The small handful of exceptions is where we see a lot of these tensions and challenges coming into play, and that's what we're going to discuss today, specifically four kinds of tension that can exist.
So what I'm going to do is ask you to imagine two worlds, one world in which there is no SEO. It's before search engines. We're just worried about the user experience. People only come to your site through the site itself, and they only navigate through the website. They don't navigate from engines directly to your pages. They're not performing searches. We're UX-only world.
1. In UX-only world, one of the big exceptions here is page consolidation versus segmentation.
So page consolidation would be, I'm going to put a bunch of different user intents all together on a single page because we can serve users best from that single page, single experience. That is true in UX-only world.
But what has happened is that you've forgotten about UX+SEO world. I'll give you an example here. Let's say I'm trying to make a website all about transportation in the Seattle area. I want to provide people with how to get to and from places, and the best times to go, and are you thinking about traffic, and are you thinking about comparing public versus private transport options, and driving versus Lyft versus Uber versus renting a car, all these different kinds of things. I'm covering the whole world of Seattle transit.
So I have in my UX-only world a single experience that describes getting to and from any neighborhood or any particular location to any other one. That page is sort of a singular experience. It provides everything all those users might need.
But in UX+SEO world, we have to remember that somewhere between a third and half, sometimes even more of our traffic is actually going to be searching on Google for what we provide. They're not going to be going directly to our website and then experiencing the site only through that. They're also going to be searching on Google, and that means they're going to be searching with all different kinds of queries.
Those different kinds of queries have different intents behind them, and we need to serve those with separate pages, which is why page segmentation is so important. So I might have a general landing page in UX+SEO world. I might have an individual neighborhood landing page. I might have a location to location landing page.
If I'm only thinking about UX and not SEO, I am not serving these folks well. In fact, I'm hurting the user experience of anyone who searches for me or who might come to me through a search engine. Because landing on this page, if I've already expressed to Google that I'm looking to go from Ballard to the Space Needle and I want my options, that's a lousy experience. I have to go enter that information again. I already told Google what I wanted. Your website should be delivering that.
So this is one of those areas where we have to make the sacrifice and live in UX+SEO world, recognize this exists, create landing pages that specifically serve the needs of searchers and provide that great experience for them. Those pages have to be linked to. They have to be indexable. They have to be keyword-targeted. They need the right kinds of content on them. It's different than pure UX world.
2. Exception number two, this also happens in internal linking and site navigation.
So in UX-only world, I can have a much more limited set of onsite navigation because I don't have to point to nearly as many pages and because, in general, I can rely on the intuition of my users to be able to figure out that oh, this particular page probably lives in this particular section. If I want to go from neighborhood to neighborhood, I can look at the neighborhoods landing area. Or if I'm particularly interested in comparing costs of different kinds of vehicle rentals versus getting around the city with Lyft and Uber versus that kind of thing, I can go to the transportation options section.
But in UX+SEO world, again because we have different types of landing pages, we generally speaking have to link to much more, and so that might mean instead of a single section we actually need drop-downs. We need to have more navigation. Maybe we need to even put in a footer or have some more sidebar navigation. We may need to make a little bit of a sacrifice for the purity of user experience for someone who's not coming from search in order to link to more things and in order to provide better internal anchor text. These links are going to need good internal, descriptive anchor text.
That is not actually just helpful for search engines. This is actually quite helpful for folks who may not have the same intuition that you're assuming many of your visitors might have and for folks who are looking to quickly navigate directly, potentially on a mobile device or on a screen reader for those folks who have more trouble with accessibility issues. This is positive from all those perspectives. That internal anchor text, as we've discussed previously on Whiteboard Friday, can have quite a positive impact on your search rankings.
3. Exception number three, keyword use on pages in titles and in anchor text
So in UX-only world, I might have a page that's "Ballard to Space Needle." Great, that's all I need to say. But in UX+SEO world, I need to show the search engines and, indeed, the searchers themselves that I'm very relevant to their query, that I'm answering exactly what they are looking for before they get to this page, because, remember, all they're going to see in the search results is just the title and the description maybe, whatever is in that little snippet. They're not going to know, "Oh you know what, they probably provide a great experience, but it's very visual and interactive and so I just can't see it. I'll click them anyway." That is not how people search. They look at that snippet. They decide whether they're going to click and engage.
So we need to present a better, more optimized version of the page for search engines specifically. In this case, what is also true is that there's probably a bunch of words and phrases — what we've called here at Moz related topics — related keywords, related topics that I should have on this page.
If I'm talking about going from Ballard to the Space Needle, I probably want to include words like bus, streetcar, farmers market, the farmers market in Ballard, or Seattle Center (which is at the base of the Space Needle surrounding it), monorail, which there is a monorail. It won't get you from Ballard, but it will get you from downtown to the Space Needle. Uber and Lyft. These are all words and phrases that Google would expect someone who's interested in transportation between these neighborhoods to want to find on this page. Therefore, we need to do a good job of serving those searcher intents and those related topics that Google cares about.
4. Fourth and finally, we need crawler-readable text content on pages.
In UX-only world, that's not always the case. In fact, if you think about UX-only world, an app might be the very best type of experience. That could be a web app, or it could be a mobile app, or interchangeably both. It could provide a great experience by letting me just click around the city and know where I'm going and select things from inside the app. The URL would actually never change.
But you know what? This sort of visual interactive experience is not going to work in UX+SEO world.
We need descriptive content. We need to be able to navigate between pages. We need separate URLs for each of these. Those URLs need to have good anchor text that's pointing between them back and forth. We need to have keyword targeting in all of the facets of that navigation. We need to figure out what all those keyword targets are, which requires keyword research. So there are just a lot of different changes that need to happen.
My advice is this. If you're an SEO and you're working with user experience folks, please remind them that the user experience doesn't just apply to the people who are already on the site or navigating internally in the site. Search engines send a huge amount of traffic, and we need to think about the user experience of coming from a search engine to the website. It's not just about rankings and traffic. It's about the user experience that those people have as well.
If you're a user experience professional and you're working with SEOs, with the exception of these few things, generally speaking everything that you do to improve user experience — the UI itself and the visuals, the design, the branding, the load speed, the efficiency that people get between pages on a site — all of those experiential elements also improve SEO. So as a user experience professional, your pitch to SEOs should be, generally speaking, very easy because you can help them rank better so long as you keep these things in mind.
All right, everyone, look forward to your comments, and we'll see you again next week for another edition of Whiteboard Friday. Take care.
Hey Rand, very clear and simple post this time that helps a lot.
You said somewhere “User experience’s greatest impact to SEO is through the increase it creates in organic sharing and distribution.” I think that’s the ultimate result of giving first priority to the end user value rather than search engines. Because of the high spamming, nowadays Search engine became so smart that it almost hard to rank well only with doing SEO. For this we have to combine SEO and UX by presenting ourself in a better way that help users as well optimized for search engines specifically.
There is a great chance of revisit when user first come from search engine and had a batter experience because of attractive & helpful snippet but what in the case where I am seeing Google is automatically generating titles and snippets in the search results. It may lead to bad user experience, so Rand what to do in such case.
Overcoming Google's rewriting of titles/descriptions is tough, but doable. My advice generally is to rewrite in such a way that you're very aligned with the experience and answer Google's trying to extract/provide. This may mean sacrificing some of the message you want to communicate in the snippet, but can get your snippet data to replace Google's.
Anecdotally, I find excessively long page titles to be rewritten more frequently. I would recommend making sure they are the appropriate length as well.
In my case lengthy title is not the problem. With having the accurate title, description length Google is auto generating snippets and the worst part is that it treating some random words as Brand Name.
Thanks for the suggestion Rand. Hope this may help.
Hi Rand!!
The eternal struggle between the SEO and UX ... I think the important thing, as you well say, is able to combine these terms.
When we stop boring the reader optimize keywords? When we are doing spam? If the customer has entered our web Is it because he has sought the right words? And what if you entered but did not find what you need (Therein lies the importance of a good SEO on page elaborate?
Good weekend!!!
Hi Luis, same in here, I also think that the main thing is to be able to combine both SEO and UZ. I also have many doubts about is this content appropiate? too many keywords? too few?
Thanks for another great WBF.
Infographics are another area of conflict.
Whilst they may be a good way to explain a complex problem or present numbers in a graphic fashion, Google can't read them. In fact, any banner or infographic with text is only as good as the alt text, which may never equal the actual graphical content.
So, not very SEO friendly. Possibly the reason that infographics appear to be fading in popularity?
Or is there another solution to this?
Hi Eric, I think the Moz team does a great job overcoming this with their video transcriptions. Although possibly not the cleanest option, I think a great solution is making sure all the content on the infographic is on the page itself. What do you think?
Best part of these transcripts = fewer mustache moments.
Hi Eric - yeah, I totally agree with you. Did a whole video a while back about the frustrating UX of infographics (my general suggestion was to move to other types of visual assets). I'm glad to see infographics fading in popularity and use.. Kinda hoping the roundup posts will be the next fad that dies out :-)
I like Sean's suggestion of using a text transcript when you have a visual asset so as to make the content fully readable by Google (and for those using screen readers, too).
Hi Rand/Sean,
Thanks for the suggestion. I'll probably just continue to avoid infographics.
(BTW, infographics reformatted into illustrated e-books make great gated content!)
However, we have started using video transcripts on our YouTube channel.
There are other ways to skin the c*t (hidden for my PETA friends)
P.S. I just watched the older WBF you referenced and it is SPOT ON.
One of the new advantages of visual assets is that they can help get you into the knowledge graphs, something that wasn't even around when you did that WBF.
We've gotten a number of knowledge graphs and I really believe the visuals are what got us picked in many cases.
hi Rand,
I had missed out on this Whiteboard Friday. There is lot of improvement and development happening in field of UX. SEOs need to be up-to-date with the latest update, as it impacts conversion rate directly and SEO.
Tension between SEO and UX ; the trade-offs for being inclined towards either of them will remain a challenge. This post is much important when we are trying to create a balance between the two.
Thanks,
Vijay
You can Not believe the kind of fights i have with clients with this, well... clients talk about user experience for "beautifull design", but the client is the client and i always want to cry :
I hear you. No amount of beauty in the design can compensate for the loss of traffic, accessibility, and satisfaction by delivering a poor experience for searchers.
Thanks for the replay.
I know, i really know, believe me i even beg the clients to listen to this. But even when i explain 1000 times they dont want to listen. :)
It's really hard to convince them to do as you say. That's basically why they hired your company: good team of marketeers + good team of designers = booom, a great web. Sometimes a client should know when to let us do our jobs.
Hi Rand,
It's clear your WBF has hit a nerve and is a hot topic worldwide. In Australia/New Zealand (where I am based) , the SEO agencies have a greater dominance. I am regularly applying UX to sites that have been "over SEO'd".
After reading the comments above, the solution to the UX/SEO balance is clearly stated at the end of your video where you say.....
the user experience doesn't just apply to the people who are already on the site or navigating internally in the site. Search engines send a huge amount of traffic, and we need to think about the user experience of coming from a search engine to the website.
This is the key and nicely ties in to the "micro moments" concept Google loves to talk about. There are alot of detail oriented questions above, but if people take a step back for a moment and consider this comment, it should answer the majority of their questions and concerns.
Great article. Really appreciate the effort you put into these vids.
Regards,
Greg
Hi Rand. A question on your 1st point about user intent. Your example was transportation and user would have to enter the data manually again, which is bad I get it, but that's a very complex area, just the mix-ups between queries like "station x to space needle" and "space needle to station X" are bad already. But what if we take a regular ecommerce store with whatever, let's say phones. Does it really hurt if you lead users to a group of products sorted by relevance to their query? For example for a query buy iphone 6, if I show them a list of phones to choose from starting with an iphone 6? What do you think?
Hi Igor - I certainly don't see any innate problem with the scenario you suggest. One challenge, though, is how detailed to make every possible permutation in an ecommerce shop, and which of those to expose to search engines. There's UX issues around overwhelming visitors with options, but also UX issues if you don't expose or make searchable those permutations of features/colors/sizes/prices/types/whatever that visitors really want. Good way to solve that can be to look at search volume for the terms and to look at internal searches, too.
Rand, you've hit the nail on the head. We believe it's a critical partnership. Fortunately, I think we have it bang on. We have a team of online merchandisers who manage UX working very closely with the SEOs, sharing ideas, putting plans together and measuring performance of their efforts.
Like Eric above, I'd like to understand more about the benefits of infographics. We spend a lot of time researching, designing and creating them but the only SEO benefits we get are the content in which we introduce, link to and wrap around the finished article. It would be great to see this covered in another whiteboard Friday.
I'm not a huge fan of infographics myself, but I think visual assets (the right kinds) can certainly do well. You might check out this WB Friday for some notes on that topic.
Not sure I entirely agree with the 2nd example. It seems like UX would benefit from having more ways for people to navigate around a site. Some of the most frustrating experiences I have on sites are when I want to find a particular page, but I can't remember how to navigate to it. It seems like more internal links are good from SEO standpoint and provide more ease of navigation from UX standpoint.
Yeah - it's highly dependent. Too few links can sometimes negatively impact UX (as you note), and so can too many (think those heavy footers and sidebars from SEO attempts many years ago). Striking the right balance and potentially employing faceted navigation or context-aware navigation may be the best solution on more complex sites.
when it comes to drop-downs the best approach would be letting the users decide if they want to see more of what they are currently browsing. Let the users have control what they want to see
And for navigation Breadcrumbs does ring a bell.
Great exposition!
SEO is hard to explain to clients: it is not enough to have many new clicks every day and be on the first page: the bad user experience results in a high bounce rate, and, at the end of the day all efforts are useless if the user experience is poor.
Thank you! I will use many of your clear explanations to convince my client that some changes must be done.
Hi Rand,this article is very clear, I can't agree more. We can't just consider UX or SEO alone, the 2 work together and there is no future of SEO without putting user experience first.
Thanks again!
No doubt UX is what brings customers back. SEO may be what brings them there in the 1st place.
Totally right Randy! Thanks why we should combine them: SEO to attract them, UX to keep them.
Nice article. We also struggle with this question of UX and SEO with regards to the content on website. Somehow we have been able to maintain a clean UX friendly look along with the content. Our experience is indicating that users who are genuinely interested in your service do take the time and benefit by reading relevant content.
A very interesting article. One of the things that I do is writing the blog posts in a natural way (applying SEO but not forced) and once the article is no longer in first page I change it thinking in Google.
Regards,
Czd
As usual, great article Rand! Thank you!
My friend's sitting next to me saying.... oooh, so that's what landing pages are. :) Very clear explanation of SEO<->UX. Thanks man.
This is my first comment !!! Great article
Moreover , I would say that the " User experience UX or " increasingly influences the SEO , conversions and almost everything that has to do with success
Oh Rand...
As always, excellent content and inspiring Whiteboard Friday. It is going to be most useful for projects I currently work on, so thanks for all the great advice!
It was a while though since I last saw a video of yours. While the moustache is a fine work of art (I have one myself so I can appreciate the work that goes into it), you will regret the haircut. What will your children say? And what will you answer? "Well kids, in those days, people just had horrible hair style, that's what it was. Sorry for letting you down". No. You're better than this. You are a great, smart, handsomely moustachioed person and you will overcome what your haidresser did to you. Be brave. I am certain people will help you go through that ordeal.
All the best!
Hi - What if the SEO folk tries to put too much content on the homepage. I am talking about the snippets especially. They deliberately proposed 1 big paragraph for a snippet of a service. and there are 3 services. So imagine how cramp the site looks like now.
I do think that informative and concise copy are crucial. By producing that type of copy, the information would be very much easy to digest. Long copy however could be ambiguous and could annoy user. Which would lead to site abandonment and lead to higher bounce rate.
Please advise.
That type of text content stuffing for SEO is generally not a great idea. Unless it's content that visitors really need and will care about, I'd avoid it. If you have a homepage that's too thin on text, add in content that those visitors really do want and will engage with.
Hi Randy,
You are so right. I use a progressive disclosure pattern for that. However, the SEO folk is really putting too much content. What should be the best strategy to tell them to cool it down a bit.
Like you say, too much content is also a not a good idea for SEO. However, what should I tell them? I mean, I can only see from the UX side of things. And it's not enough to convince them. I thought UX and SEO must work alongside each other to create a good usable and optimised web eh? Do you have any references or article that can back me up here? :(
Thanks again for the reply tho.
Hi Rand,
Your UX vs. SEO whiteboard video was not only helpful, but timely! As the Digital Content Strategist for a health insurance company, we are currently in the IA stage of a complex web redesign. I have been faced with the challenge of pushing for a greater emphasis on how we better incorporate SEO into the redesign without sacrificing the UX changes proposed by our vendor.
Your whiteboard of the four exceptions has made it so much easier for me to express how a website needs to be designed for organic search (which BrightEdge has noted as 51% of traffic across all websites) as well as for those entering the site directly. I actually showed the video to a couple of members of our Web Customer Experience team and it advanced our discussions in a really positive way.
One additional question that I'd love to see discussed is how we can better manage the pre- and post- log-in content for SEO. On one hand, we want to add to the member experience by providing them with great content that has added value - without losing all of that content for SEO purposes as it won't be crawled. Interested to see if anyone else has had to deal with this issue.
Thank you!
Damian
This is great and the best way to addreess sustainable SEO.
Here is another article I read today called User Behavior: The Next Frontier in SEO
Good post about user experience and SEO, i think two things are very important for web and business
Hi, i am working about this.It is helpful article and explain very good.
Thanks for such a nice informative WhiteBoard Friday. I am using UX with my new projects, but having the bounce rate. any suggestions to make it more effective?
Hi Sanoj Kumar. I'll just drop my 5 cents here. What do you mean that you are using UX with your new products? Hopefully you've been doing it all along. UX and SEO are not contradicting fields, they often (if not always) compliment each other in one way or another. It's a catch 22. You need people to be able to find you, but you also want people to stay on your website. You cannot have one without the other (well, you can, but it won't make much sense business-wise).
It seems like you need to optimize both areas as it sounds like people are not finding what they are looking for.
Best,
UX and SEO are completely entwined, especially once you get into the realm of landing page optimization. Bring people into the website, and direct them to easily find what they are looking for
Excellent. But what about when creating separate landing pages in the interest of UX creates duplicate content that is harmful to SEO? How do you best handle that? Do you just cut your losses and go for the UX every time?
I've rarely seen a UX need for lots of very similar landing pages, but if it does happen, that's a perfect use-case for the rel=canonical tag.
A quite complicated and early in the process of building or optimizing websites rooting topic presented well understandable. Thanks, Rand. I think this topic evolves itself according to some design trends and has to be reflected about every few months again and again especially on volume critical pages.
I believe if you focus on UX the SEO will come after, Google after all is trying to prove to user and give them the best experience s whilst i'm sure people will argue they very aiming to achieve very similar results.
Thanks for the thoughtful WBF
Thanks for the post Rand. I am in the "UX World" In your opinion, how will the UX & SEO be affected by the "More natural language search" that Google is announcing?
If you have text content that's readable and indexable by Google, it may help, but there's always going to be value in talking about a subject in the same way searchers are searching for it, i.e. using keywords. Google's doing better at determining intent and returning page that are relevant but may not match the search query as precisely, but as you probably know from UX, when a user describes or thinks about a topic/product/query in a certain way, using their language has far better outcomes on processing fluency and thus, on user satisfaction and ease.
Well said Rand. Thanks for this effective post. I have a doubt? Is it okay if we have a long content addressing the needs & concerns of visitors? Is the long content impact on page rankings?
Dear Rand,
First of all, I needed this post. After reading it I've realized that the thing that really stucked in my mind was the last four paragraphs. If I'm honest, as a SEO it's reaaally hard for me to decide when a web has to be more ux friendly or when it has to have more SEO and so I get stucked sometimes and it really makes me nervous because sometimes I waste a lot of time trying to position something that I realize later was not necessary.
Do you have any advice on when to separate a user friendly web to a web that reaaaally needs SEO? After reading the post I've very clear that they can totally mix, but is there any trick to know when a weeb needs more from one than the other?
Thank you in advance!
I'd say it's very hard to estimate when a website should bias to one over the other. In general, my preference is toward UX, as I'm of the belief that SEO can almost always work around UX constraints. However, this can go too far, as when a particular UI/design excludes keyword entirely or a choice of technology or display exclude readable text entirely. In these cases, I've found that SEO, accessibility, and a broader definition of user-experience are necessary, i.e. the site needs to serve not only users who have fully featured devices and full accessibility, but those who are limited, too.
One of the best ways to make this case to a UX team or person can be to say "UX means serving a great experience to all visitors, not just those who navigate directly to the site. Huge numbers of ours users and potential users search via Google, and if we don't accommodate SEO, we're not providing them with a good UX."
This is a very insightful point. UX and SEO are indispensable in relation to one another. Whereas the former is what the customer experiences directly from the service that is the website, SEO is, put simply, the advertising that gets them there in the first place. Which is more important? All things being equal, UX by a hair. It does a site or business owner little good if he brings in thousands of new people through superior SEO if his website is impossible to navigate, has an unappealing layout, or simply doesn't function. At the same time, without people knowing the website exists, a solid UX goes to waste. UX and SEO thus work hand-in-hand, complementing each other for maximum benefit.
Again, great post.
Hi Rand. As always, a great WBF.
Lovely to see both UX and SEO mentioned in this one. I have an academic background in UX and I have been doing SEO for some time now. It is really surprising how much these two areas overlap, again and again. As i mentioned somewhere else in the comment section - you cannot have one without the other. UX has long been taken for granted and with Google making SEO efforts more difficult, UX is suddenly brought back onto the front scene and praised as the new Messiah.
Anywho, I would love to see more UX-oriented material featured and discussed here on Moz. UX can be attributed to almost everything, but as with SEO, it's always going to be a balancing act.
Best,
Thanks for the reply guys! Really helpful info!
I really enjoyed this video and article, I was wondering what MOZ's view was on using different pages for users that have visited the sites by different means?
Such as the way that a lot of site will have different layouts for A/B testing, what would your opinion be on direct traffic viewing a "Pure UX World" site and search engine traffic having the "Hybrid View" with more links and specific landing pages? :)
Both UX/UI and SEO can be compatible, nowadays a modern UX would adopt to SEO and a modern SEO would team up on UX/UI to achieve the ultimate goal and that's to satisfy both search engine and users.
Example:
1.) If you rank well but your visitors are having a hard time on your site or your site is not really that user friendly then it's a bad experience to your customers and visitors.
2.) If your site is user friendly but it doesn't have online presence then your site is not earning.
These two scenario can be fixed if both SEO and UX/UI are implemented on your site.
This is just a small fraction of the UX world that's been discussed by Rand since it can be different because in our modern world things are getting innovative were UX and SEO are among the top fields of fast innovation. Kudos to Rand for touching UX field.
Thanks for raising this topic, which is always so interesting. I have not seen any major change in design which may not impact seo. From what you have described I believe the most important thing to bear in mind is that oth views should be there. A real chaos can happen if one of th2 is not present. This I believe is many times the case in small companies. But even for larger companies it can happen. I´ve witnessed recent changes in public sector which prove the case: changes derived from the need to spend a budget (in redesign to make things look sexy) and all of a sudden fantastic content being negrlected. The outcomes: huge impact in seo traffic, and super interesting staff being lost.
So I believe in both perspectives to be always present and "light" fights to happen. This means everyone is defending their own grounds with passion, hopefully generated from a genuine interest in a business
My preference is toward UX, as I'm of the belief that SEO can almost always work around UX constraints.This article get more knowledge and informative.
Good job covering this topic, I enjoyed the video. It got me thinking about a large website I'm working on with multiple content databases of information by state. We are making a lot of the decisions you bring up in the video in regards to segmenting pages and internal linking / navigation.
Thanks again for sharing. Cheers!
HI Rand, that was an excellent video. I explain to my clients the correlation between the two and they completely understand how everything works together. I noticed that when I create an excellent website for them that works very fast with great content, visitors are more likely to link to it.
Hi Rand,
I like what you said about making pages with descriptive content and the user experience before even clicking on your page.
Nice . thank you