International search expansion is one of the most confusing technical items in search marketing. This guide is here to help you navigate that expansion. Included are tips, data, link to an international tool, and a bonus international search troubleshooting guide!
Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.
Did you miss SearchFest 2016? Lucky for you, Jen Lopez is here to distill her experience at the conference, outlining the top takeaways from the talks she attended — from the importance of ranking #0 to exploring the idea of kaizen-style marketing.
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.
Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.
Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including topical relevance. In this post, we examine how this may impact your ranking.
Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you'll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.
When it comes to getting a manual penalty revoked, the process is as much art as it is science. Anna Korolekh of PSD2HTML shares their journey in removing a massive penalty, dealing with the Google Webspam Team, identifying what worked and what didn't, and offers some key takeaways from the process.
