The International SEO Checklist:
Dot all the "i"s in "international" with this handy checklist from Aleyda Solis.
Using the Correct Hreflang Tag: A New Generator Tool:
Worried your American jokes are way less funny in the UK? Aleyda Solis demystifies hreflang tags to help you target your pages to the right audience.
Study: How Searchers Perceive Country Code Top-Level Domains:
Does using a ccTLD matter? Eli Schwartz investigates.
How to Build Links for International SEO:
Ever tried link outreach in a second language and an unfamiliar culture? Aleyda Solis walks you through tips and tricks to earn local links
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.
International search expansion is one of the most confusing technical items in search marketing. This guide is here to help you navigate that expansion. Included are tips, data, link to an international tool, and a bonus international search troubleshooting guide!
When it comes to local listings accuracy, Canada's top retailers are underperforming. A solid local SEO strategy requires superior depth, visibility, reach, and precision.
With the increasing number of SEO directives and annotations available, and the ever-changing guidelines around how to deploy them, it is important to automate whatever areas possible. In this blog post I'm going to share an open source Python library which makes it easy to read the hreflang entries from a page and identify errors with them.
When it comes to the creating the best domain structure for international websites, the information is frequently cloudy and varied, and most authorities recommend using ccTLDs. Is that really beneficial, though? Liam Curley is here to clear things up.
Should you use a ccTLD? Do people even know what they are? This study offers some surprising answers for SEOs and business owners who aim to connect with an international audience.
If you're trying to figure out exactly what hreflang will and will not do for your sites, this post (complete with examples of hreflang implementations from several major brands) should help set things straight.
You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don't correctly use the hreflang annotations. With this new tool, you can be sure you're using the right ones for your international pages.
When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ever has before.
Aleyda shares her International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting an international audience and the development of an internationally targeted site. Dig in!
Expanding internationally is one of the advantages of having a web-based business. However, international expansion in our industry tends to be few and far between. In today's post, Aleyda Solis debunks three of the most common misconceptions in having an international web presence.
Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.
International SEO is on the rise for many reasons not solely related to SEO. Many companies are making expansion in the international market one of their main goals. In this post, I try to solve the possible doubts you may have about this facet of your job as an SEO, explain best practices, give some tips, and explain why companies should invest more of their budget in competing in the foreign arena.
