We're now offering more targeted, in-depth SEO classes for beginner and intermediate marketers. If you need a leg up learning the rules of the SEO game, be sure to check out our revamped courses.
Which keywords are driving your organic traffic? Keyword-level data doesn't have to be (not provided). Sarah Lively shares a smart solution using two free add-ons for Google Sheets.
The constant refrain of "SEO is dead!" gets old pretty quickly, but there are some real and present threats to the industry we should be aware of. Daniel Marks describes the trends in question and gives some advice on how to prepare for the uncertain future.
What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.
Can Google Search Console data be trusted? Everyone uses it, but does it really reflect what's happening on the web? Is it out of date? Is it biased? We take a hard look at several metrics in Google Search Console, measuring internal and external validity.
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
With every click, visit, thumbs-up, and comment, you voted for the best Moz Blog content of 2016. Revisit your favorite posts and check out what you might have missed throughout the year!
On-site search is a lucrative opportunity for your site, but the vast majority of companies ignore it. Find out what you can do to better understand SEO's younger sibling and apply your learnings effectively.
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
Rediscovering our love for SEO, we made 27 impactful updates to Moz Pro in 2016 that will revolutionize how you do search engine optimization. Read on to see what you may have missed and get a sneak peek at what's to come!
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
We all love animated GIFs, but they can cause serious page speed issues on your site. Learn the best modern techniques for optimizing GIFs and improving your site's performance.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.
