From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
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Video Transcription
Howdy, Moz fans, and welcome to this special New Year's edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to have a wonderful New Year's.
This week, we're going to chat about how you can have a remarkable, amazing SEO strategy in 2017. The first thing I'm actually going to start with is not the broad-spectrum, strategic picture, which we talked a little bit here on Whiteboard Friday about, and I'll reference some of those, but is actually understanding some of those big-picture search trends. What are the search engines doing? How is that affecting my strategy? How does that mean I should influence and affect my specific tactics for 2017? So I'll walk through a few of these big ones. There are others, but I think these encapsulate many of the big things we've been seeing.
I. Understand the big-picture search trends
- A huge rise in SERP features, meaning that Google is showing many more types of data and types of markup in the search results. We have, I believe, 17 that we record for Keyword Explorer, but there are another 7 or 8 that we do not record, but that we see in between 1% and 2% of queries. So there's just a ton of different features that are going in there.
- A rise in instant answers. This is especially true on mobile, but it's true on desktop as well. Google is trying to answer a lot of the queries themselves, and that can mean they're taking away traffic from you, or it can mean there's opportunity to get into those features or those answers.
- Intent > keywords: We're also seeing this trend that started with Hummingbird and now, obviously, continued with RankBrain around intent, searcher intent being more important than keywords in how we target our content. This does not mean you can remove keywords from the equation. You have to understand what the searcher has typed into the engine before you can serve their intent, and very small variations in keyword structure can mean real changes in searcher intent. That's a critical part of how we craft content for people.
- The value of comprehensiveness has clearly been on the rise. That's been true for a couple of years, but it definitely is a trend that continued in 2016 and we expect to continue into 2017. You can see a bunch of examples of research in that area, including some from Whiteboard Friday itself.
- Multi-device speed and user experience, Google's been harping on this for several years now, and I think what we are observing is that speed is not the only user experience element. Google has taken action against overlays and pop-ups. They've taken action, clearly, that suggests that there are some engagement metrics that are going on there, and that sites that have better user experience and that garner better engagement are doing better in the search results.
- We've seen a bunch of trends around unreliability of Google data. That includes search volume data. It includes data in AdWords, around Google showing you which keywords are in there. It includes inaccuracies in Google Search Console, formerly Webmaster Tools, around rankings. My colleague, Russ Jones, has just put out a big piece on that showing, essentially, that if Google says you got this many impressions and this many clicks, that may be totally wrong and false, so be cautious around that.
- Voice search, clearly on the rise. Not yet a huge trend in terms of an addressable market that search marketers can go after, but we've talked a few ways here on Whiteboard Friday and at Moz about how you can think about voice search impacting your results in the future and what types of content you might want to produce to be in front of voice searchers.
- Machine learning and deep learning, Google has clearly made a shift to that in the last 18 months, and we're seeing it affect the search results in terms of how they're considering links, how they're looking at keyword searches, and how they're looking at content.
- Multi-visit buyer journeys have always been important, but I think we are now seeing the trend to where not just search marketers but marketers of all stripes recognize this, and a lot of us are optimizing for it, which means that the competitive landscape now demands that you optimize for a multi-visit buyer journey, that you don't just consider a single visit in your conversion path or in your optimization path, and that means, for SEOs, considering what are all the queries someone might perform as they come to and come back to my site.
- Bias to brands, that is a continuing trend over the last few years. We're still seeing it, and we're seeing it even more so. I would say we're seeing it even when those brands have not necessarily earned tons of links, which used to be the big dominating factor in the world of is a brand stronger than a non-brand. A lot of times that was about links. Now it seems that those are decoupled.
- That being said, we're kind of feeling an undiminished value of links. If you've built a brand, if you've done a lot of these things successfully, links are certainly how you can stand out in the search results. That's pretty much as true in 2016 and '17 as it was in 2011 and 2012. Only caveat there is that the quality of links matters a lot more.
So, knowing all those things, I think we can now craft some very smart SEO tactics. We can apply those to the SEO problems we face.
II. Map your organizations top-level goals to how your SEO efforts can best assist:
Step two is to map your organization's top-level goals to your SEO tactics, and that can look something like this.
Here's Zow Corporate, the opposite of Moz, which is hopefully not very corporate. Zow Corporate's big three for 2017, they want to grow revenue with new enterprise customers, they want to lower their costs to get more profitable, and they want to improve their upsell to existing customers. So SEO can help with these things by — and this is a really smart framework — you want to take the things that your organization wants to accomplish at its executive or board level, and you want to show that SEO is actually doing those things, not just that you're trying to rank for keywords or bring more traffic, but that you've mapped your priorities in this way.
So I could say SEO can help by identifying searchers that enterprise targets and influencers perform and then ranking for those. We can lower our costs to get more profitable by reducing the cost per acquisition. We'll drive more traffic with organic search, thus reducing our dependency on advertising and other forms of marketing that cost a lot more. Those types of things.
III. Build a keyword-to-content map
IV. Break down the SEO efforts into discrete projects with ETAs and people assigned, ordered by expected ROI
You can also think about adding some additional things to your content-to-keyword map or to your project list by breaking down all the SEO efforts that you're going to do to hit all these goals into discrete projects with a few things — an estimated time of delivery, the people who are assigned to it, and an ordering based on the expected return on investment. You can be wrong about this. It's okay to be, "Hey, we're taking our best guess, thumb in the air. We don't really know for sure, but we're going to try. Here's the project. It's link building for the home page. It's our number-one priority. The value estimate is high because we currently rank number two or three for our own brand name. It's assigned to this person, to Rand, and the ETA is March 30th." Great, terrific, and now I know. I've taken this from here and from my projects list. It's part of my goals. It's where I think I can have a big impact. Terrific.
V. Build a reporting/measurement system that shows progress and ties revenue/goals to clear metrics:
So you want to take any tactic or any project and add the metrics by which you will measure yourself. So if we're trying to rank in the top three for our competitor comparison searches, Zow versus whatever companies Zow's competing with, and the metrics there are ranking first, then search volume, the traffic we get from it, the conversions, and the retention of those customers who've come through, now you've got a real picture of how your SEO efforts map up to these big-picture goals. It's a great way to frame your SEO.
So, with that being said, I am looking very much forward to hearing how you're planning your 2017 SEO strategy. If you have recommendations and tips that you'd like to see here or questions, feel free to leave them in there, and despite the holiday break, I will be in there to answer your questions as best I can.
Look forward to joining you again next week and next year for a wonderful year of SEO and Whiteboard Fridays. Take care.
Thanks for checking out Whiteboard Friday this New Year's week/weekend. For discussion, I'd love to hear:
1) What are the strategic goals you think SEO helped with most in 2016? And what are you hoping it will do for your goals in 2017?
2) I listed 11 trends in search/SEO, but I'm curious if you think I've missed any? SEO for VR? SEO for IoT? Or maybe more realistically, SEO for Amazon (not sure that's a new trend vs. ongoing, but I'm sure there are nuances)?
3) Any New Year's resolutions or new campaigns, tactics, or plans you'd like to share/vet here on the Moz blog?
Wish all of you a happy, healthy, hopeful 2017
All the your points are quite good & As far as I think may be new update will come in 2017 related to content because these days unique content is playing major role to rank keywords on Google 1st page (SERP)
I just started working at an enterprise-level company and have found a gold mine of SEO opportunity by partnering w/ the sponsorship and community relations teams. Our first campaign is going to be around Earth Day--they've done the same thing for several years but never even had a customized landing page for the effort.
This is the kind of red meat I've always dreamed of sinking my teeth into as an SEO and I anticipate that this collaboration will continue to produce SEO opportunity for links, direct, organic, and referral traffic in 2017 and beyond.
Hi Rand,
in my post published few days ago here on Moz, I was previewing these trends:
This has few consequences in our job as SEO:
I always thought that Google was still like a Primary School kid when it comes to Semantics. Sure, it did a great progression, but more on the kind of a kid who pass from simple reading to reading and actually understand what he reads.
Sure, Google has done great things for instance in Entity Search, but still gets confused and - for instance - associate Paella with France for some obscure reasons.
However, the evolution of Machine and Deep Learning and things like WordToVec and Paragraph to Vectors makes me think in a future where the so-called SEO Copywriting will be just a memory and be just and simply good Copywriting.
Also, as I was pointing out in my post, Google is deeply researching ways for understanding the most tricky aspects of written and spoken languages, which are metaphors and rhetoric.
However, Machine Learning means also Image Recognition, about which Google (and others) has done giant steps.
Maybe in 2017 we will start seeing:
... but trying to escape the echo-chamber. I say this also at the light of the recent polemic about fake news.
In reality, Google has in its patents ways to avoid the risk of such a personalized SERP that risks to really discover "new" things or "alternative" with respect our own search history.
However, Personalized Search and how to be an even more constant presence in this Search ecosystem is going to have a great weight the SEO strategy of this year, IMO.
Not that video wasn't important before, but since this same 2016 it has gained such a protagonism that working on Video Marketing and Video Search is going to be something clients will start asking more.
Not new, but Chrome...
2016 was "strange", because we saw both specialized tools (eg.: Ahrefs and SEMRush) evolving so become a sort of SEO suites trying to cover almost every aspect of SEO and Online Marketing and - on the contrary - SAAS like Moz that decided to step back and start working on a set of more specialized tools, which, albeit linked one to the other, can perfectly be used alone. What trend will be the winner one? I don't know and, sincerely, I think they can coexist, but - as a user - it will be interesting to see how fast all the tools will be able to update themselves to the always growing needs of marketers and the same changes of the industry.
VR, Augmented Reality, Home devices, Wearables like Smartwatch and IOT... all of them are potential media for Search, but still I think they are quite green for really starting offering real opportunity, at least in the short and middle term.
However, if I was a young SEO, I would pay attention to them and how (and if) they evolve from an early adopters to a mainstream adoption stage. Thinking to a similar situation, it is like when back in 2007 we started seeing smartphones and we were enthusiastic about them, but only few had the guts to specialize themselves into mobile search.
So, even if I don't think I will work a lot or at all in "SEO for VR" this year, yes... I suggest (and I will) to start exploring SEO opportunities for those media, so to be amongst the first able to propose real solutions.
SEO Goals for 2017
May I say "to not screw up the good achieved in 2016"?
CIAO!!!!
Hi Rand, great post as usual.
You ask, "I'm curious if you think I've missed any? SEO for VR? SEO for IoT?...."
I'll say that what's missing is SEO for non-Google search engines ;)
Hey Rand. You're mention of SEO for IoT got me thinking... The IoT world of devices would benefit from their own unique search/communication platform. I would love to see a device machine learning individually by searching for other IoT devices to request data from and essentially trying to make sure that it always has the best data sources.
Hey Rand, I think that the 'people also ask' section of the SERPs is a good 'second win' to go for alongside the featured snippets.
This past year has seen our organic traffic grow by 180% off the back of better content and content that has been targeted at getting niche specific featured snippets. The 'people also ask' part of that has been a big player in helping the arrows point upwards. For that reason, I would add that to a list that is already fabulous.
Thanks for all the fun, knowledge and know-how this year. Long may WBF's continue. All the very blessed to you and the Moz squad for 2017!
Interesting angle for content. I sometimes look at that when I'm trying to find the answer for a video game or tech question but never thought about it as something to build content around.
Important question, who here and when stated optimizing for queries with "2017" on the end? E.g. "best website 2017". I've added a few to one of my projects about a month ago, search volume is still at 0-10 but I'm ranking in the top-10 for most, and judging by similar queries from 2016 the volume will go up. Just content, no links bought, yet. But I think I should start getting some soon.
Yeah - that tactic has worked pretty well the last decade as searchers start using the new year almost immediately and Google/Bing bias to showing them in the results (they also get higher CTR, which I think drives some of that)
Good to know, my first year doing all of this stuff by myself. I mostly target Google / Yandex, and it seems that Yandex has a much better algo when it comes to qualifying websites based on content and not backlinks. By the end of 2017 I may be able to track the differences, maybe the influence of a website age and etc. So far I noticed that Google cares about backlinks way more than Yandex does.
Yandex has a good history of researches and even algorithms devoted to understand the relevance of a web document for a query... also because it quit links as a ranking signal for a while in the Moscow area.
Google did an internal test to see what SERPS came out without counting backlins as a signal... and they admitted the result was crap. Well, this was few years ago, so hopefully they're better now
As a new year's strategy for SEO machine learning comes first because it's a new term in SEO, going to just implement it in our campaign and see the result.
My goal for 2017 is to really dig my teeth into content marketing as I pivot my local cleaning service brand into a national brand.
Thanks for this practical advice Rand! Helpful as always.
What I'm going to focus on for my site this year, is developing 10x content based on searcher intent. I know I might be a little late on realizing the value of 10 x content, but I'm still going to try. I'm also going to make it as comprehensive as I can, for the users. And then, we'll see, maybe I'll fight for my place in one of those SERP features.
Hey Rand
Awesome Info as always!
I am still into content presentation. I am creating lengthy article write-ups for high competition keywords. Google is all ok with that but my bounce rate has increased. Mean while whoever reads full, leaves an awesome feedback. Trying to figure out sweet length of content for both search engine and users.
Further i'll be on social media promotions after making the content live. It always helps me rank faster.
For 2017 i am working on comprehensive project implementation pre-plan. Will setup a target of 120% and it will let me acheieve 100% with ease. ;)
Afraz
I will focus in 2017 :-
1. Develop Content Strategy
2. Adopt Facebook Advertising Program
3. Purely Rank A Keyword
4. Adopt Moneytization Media
(still now I am looking for "how to rank a keyword in 2017". Hi, Rand Fishkin can you suggest me a tutorial or article regarding this plz)
Voice search may not be huge but at 20% for both Bing and Google in 2016 and the fast rise over the last two years. I think 2017 and 2018 will see even bigger gains in voice search because we are seeing tons of Google Home, Amazon Echo and other voice activated devices are getting sold this past holidays. Plus Honda cars are getting voice in 2017.
Though I do PPC hope to get a bit of a better handle on SEO in 2017 because I see the lines between SEO and PPC blurring even more in 2017. This is mostly due to Google more then any other trend.
A few of areas of focus for me in 2017...
1. Dwell time improvement.
2. Crawl budget
3. Brand building!
Have a good 2017 Rand and everyone else! :-)
Client side SEO here. Client side SEO in a large company is a slow process of educating internal staff, implementing processes and checking processes are followed. At the same time, I do advocate the benefits of SEO to get buy in from other stakeholders, because often, others aren't aware of what is possible.
Strategic goals SEO helped with in 2016:
-Increasing customer app downloads
-Brand protection: keeping inaccurate, misleading information from brand results and addressing any inaccurate info directly
Strategic goals SEO will help with in 2017:
-More of the same, an in depth article on IoT would be very interesting too
Good video thanks. I checked Russ's post and I could see the info on search console; impressions and clicks being wrong. Could you expand?
You may have been referring to it due to position which of something we've covered in the past at Bronco but I just wanted to clarify?
Enjoy the holidays!
Sorry about that Craig - he hasn't actually published the post yet (it looks at accuracy of Google Search Console vs. actual searches and clicks). Should be out soon(ish).
Ok cool
I have never known a time when that data, has ever been what you would call "accurate"
As far as new years resolutions go, we are looking to get more into video. We're going to try to do a good quality job from the start, but I think execution on this is the most important thing. Link Building is another big item for us. Our clients aren't in any very "sexy" industries. The content we create for them is good, but not super interesting or eye catching. We basically just need to come up with a strategy and start trying to be successful at this.
Lastly I'd just like to say I love what Rand said at the end of this video about Reporting. I think reporting is the most important thing for a Marketing/SEO Agency to do. Clients deserve to know exactly what they're paying for, and an Agencies reporting is really what shows how awesome or crappy they are.
A good point about some companies/clients not being in the "sexy" industries. I have seen it. While the content we create is good, it ends up not attracting as many views or shares on social media etc becasuse the people who read aren't exactly the kind who would be willing to share work-related content on social media.
For point number 2. Length is always the wrong question for videos, landing pages, guides or articles. It's never about length as you said but about making it useful to the user. As long as you covered all the basics and give the person enough information. Then that's how long that piece of content needs to be.
Hi Rand:
Although I really appreciate the metrics portion of the method, how do you go about measuring specific keywords for SEO when they're not available in analytics?
Thank you so much for this post. I will implement some of these ASAP :-)
Great basis for a 2017 strategy. Wish all of you a happy, healthy, hopeful 2017
wow awesome working strategy craft to rank better in SERPS. But its little bit hard to create a working craft.
Hi Rand, Is there any way to find out voice based search queries?
Thank you so much for this post. I will implement all of these on my next SEO work. Keep sharing!
In the grand scheme of SEO strategy, how much weight and importance should be given to building back links?
Hi guys, I was wondering if anyone had any suggestions as I've been working on my seo for almost a year now and I'm starting to get some decent results with consistent google rankings of the 7th position to 14th positions for the majority of my key words but can't seem to break into the top spots and am getting quite frustrated with it. Any advice would be very much appreciated. Great article btw
Hi Bro
Have you done any kind of competitor analysis. I mean regarding content, user intention on-page and off-page SEO. Try to find out and beat your pin point lags if any and you'll sure rock the top position.
Best Regards:
Afraz
Thank you for sharing this kind of tactics and strategies to survive in search engine professionally. The web site should be Mobile friendly design, web page speed & loading time are the most important aspects in Search engine and user friendly.
Hi there!) The big trend in 2017, then, is a shift in mentality where your entire digital strategy (not just SEO) will be focused on understanding who your customer is, what they want, and using the data from search engines to better understand customer intent. By making something your customer needs – something that solves their problem – you will win the algorithm of the future.
We need new ways to increase our tradic! Google go well, but never will be as inteligent as an human.
I will focused my efforts in 2017 in HTTPs, AMP and semantic searching. I think Google will award secure webs that are adapted to mobile and are as natural as possible.
Regards,
Luis.
This definitely won't do you any harm in the long run, so long as you ensure all your redirects are handled properly
Mobile search first tendency will continue in 2017, unfortunately I have to say, as I think the speed and size considerations often compromise the quality of delivered content. Not always, but at least there is a strong push for that. Also, for the same reason, I think SEO is becoming more technical. For example, increasingly we have to consider technical aspects such as http headers, cashing, reducing server response times, decreasing the time of roundtrip, fitting the above the fold content into certain amount of bytes, re-thinking the css and js usage, etc. All of these can be quite overwhelming, especially for a big website that was developed years ago without consideration of most of these. I think for them a big priority in 2017 would be to try to utilize at least part of those new measures, because, let's face it, even today we see certain degree of pessimisation in SERP results, for those who don't comply with technical specs, and the tendency may increase even further in 2017.
HI Rand,
off topic, Dose Data Highlighter(console) make any benefit in search result? or is it important ?
Hi Rand,
Great information, as always.
I am curious what database most people use to track and detail specific changes they have made regarding KW or on-page SEO on a daily/weekly basis, so if rankings soar, or tank, I can quickly look back see what I did that was right or wrong, then adjust accordingly. I currently am using Google Spreadsheets but I do hate an Excel format. Are there any better options out there?
Thank you sharing this, it really helps in terms of "SEO effort distribution". I feel the best strategy apart from content marketing and link building would be to 'Care' & make your customers "Happy". If you are able to achieve this than in turn they would give positive reviews on your site or probably the forums or other review sites. "Brand mentions with a positive review" is going to be one of the crucial ranking factor in the coming time.
For the focus will be on ranking my site or sites for the main keywords higher. Probably keyword to content map is new thing for me. Will have to learn and apply.
Wing it, hit and hope! :p
A great step-by-step overview of SEO for 2017.
Two things at the top of our list for 2017:
QUESTION FOR RAND:
In our quest for good links, we have participated in Quora quite a bit. We use excerpts of blogs with links, etc.
Now we have the embarrassing problem of Quora being in #0 based on our answers!!!
We would be #0 if not for Quora.
Actual Quora referral traffic is minimal.
So, do we delete the overly successful Quora posts or remain with the status quo?
Fascinating... Can you expound on what you're hoping Facebook messenger bots can/will do for your traffic/marketing?
Re: Quora... I don't think I'd delete them, but I might test modifying the answers to be equally useful but less keyword-rich/targeted. If that fails, then yeah, I might consider removing the ones that are costing you the most traffic.
Thanks for the Quora advice. Who ever thought it would happen, and more than once?!
Mind you, I'm not really complaining too much as we have had some pretty good success at getting #0.
Summarised asnwers at the beginning of comprehensive content seems to be the key.
Regarding FB Messenger bots, I like the idea of having the equivalent of an app native to about 1 billion mobile users. Finding people to create them is a bit of a challenge, at least down under it is, but we are intent on giving it a real go.
I foresee applications for existing customers as well as new customers. I also anticipate that FB search will prioritize bot content versus generic content. It's the FB psyche to be everywhere in our lives. Given the size of their search reach, it can't be ignored.
Eric is your site also showing up in the top spots under your answer on Quora? I'd be interested in seeing in if there is any correlation to traffic you get from searches where this happens compared to when Quora is not in the 0#. Is it possible that this also helps you appear as an authority?
So if someone sees your Quora answer and then goes back and clicks on your site. Or they read your answer that shows on Quora and then click on your link. Not sure if that is trackable though.
Hi Bryan,
We are either #1 or #2, directly behind Quora.
It's hard to be sure about the traffic because the pages can show up for different question and keywords, as well. In general, I think that Quora has helped in growing traffic.
Each Quora post has a link back to the original blog but Quora doesn't show up as a referral source, which is quite odd, considering the volumes involved. We get around 50k Quora views per month. Our web site gets around 300k entrances per month.
I am relatively sure that it all helps with appearing as an authority. One indicator of that is that any new blogs hit page one of the SERPs within days of publication, and often in the top 3.
The idea of being displaced in the SERPs by your own material is ironic, to say the least.
Could be good to rank high on Quora... if people see you a lot than you could come across as an influencer in the space. I've seen this happen for myself on Reddit and though the links back to my content are small... only done it 2 or 3 times. I get direct message for help, work and advice. The offers are freelance work has been a great benefit.
Thanks for you tips! Don´t you think site speed will be one of the top three most important factors for Google for 2017? I think Google will get try to explode the use of AMP and their technology since it´s better for their customers and in my opinion, it´s something will help sites using less code and caring more about the quality of the content, not just the look & feel.
The blog nails it again! As far as bias to brand goes, I think it will persist in 2017 and 2018- as the new algorithm will focus more on content quality than keyword saturation. This will lead to a new form of preference, where mobile-compatible websites with quality content will become search engine’s new darling.
Great basis for a 2017 strategy. I always have many of these things in my head, but it is nice to them organized all in one place :-)
Thx Rand and Happy New Year!
Love this breakdown! As I sit in my office and talk with my Google Home device...I can tell 2017 is going to take a huge leap in the way search is being conducted.
Looking forward to the ride!
First of all I would like to thank you for sharing this strategy. The article seems like I'm attending a class like school days :) ...Its wonderful to see the pictorial representation. I am a beginner in SEO and I'd definitely your strategy in mind.Keep posting more, I'd love to read them.
I think the switch to a mobile-first index is going to force SEOs to focus more on mobile in 2017 (I know that sounds rather obvious). With SEOs having to think of the mobile experience before the desktop there is a potential that the industry will start producing more short form content on their sites which is a huge shakeup in the industry.
I would put Machine Learning closer to the top of that list.
Hi everyone,
Thanks Rand for this summary.
1) What are the strategic goals you think SEO helped with most in 2016? And what are you hoping it will do for your goals in 2017?
- Continue to acquire "naturally" new customers from every kind of device + voice/typing
- Help buying team by pushing some specific contents/products via an optimized internal linkbuilding. You cannot be good on everything at the same time but when you know that during the next 6 months, the company needs to sell more A, B and C products, as a SEO, you can really help to boost A, B, C directly on your site.
- SEO is - I think - one of the best way to understand user intents when they are coming from a new national search engine for the 1st time (ex: I have my site in Japan, I am curious to see how people act on Yahoo and not only Google)
2) I listed 11 trends in search/SEO, but I'm curious if you think I've missed any? SEO for VR? SEO for IoT? Or maybe more realistically, SEO for Amazon (not sure that's a new trend vs. ongoing, but I'm sure there are nuances)?
- Crawl Budget Optimization (I am in love with log analysis)
- International adapted translation (and not only grammatically proper translation). By adapted, I mean you need to present your page maybe via different approach to a US consumer than a French consumer.
- Voice Search Great Understanding
- Extend some fundamentals by exploiting Machine Learning and new Search Engines' Algorithm updates (ex: go deeper with semantic niches)
3) Any New Year's resolutions or new campaigns, tactics, or plans you'd like to share/vet here on the Moz blog?
Actually, I was wondering if - in terms of report, when you are a in-house for an international eCommerce site - some of you would have a framework or an example to share about that. I try to reduce the number of data to show CEO but it's not as easy at we think it is.
Thank you!