For anyone that's experience the joys of doing SEO on an exceedingly large site, you know that keeping your content in check isn't easy. Continued iterations of the Panda algorithm have made this fact brutally obvious for anyone that's responsible for more than a few hundred thousand pages.
Looking at 12,000 crawl errors staring back at you in Webmaster Tools can make your hopes of eradicating those errors seem like an insurmountable task that will never be accomplished. The key is to know which errors are the most crippling to your site, and which ones are simply informational and can be brushed aside so you can deal with the real meaty problems.
Matt Cutts announced at Pubcon that Googlebot is "getting smarter." He also announced that Googlebot can crawl AJAX to retrieve Facebook comments coincidentally only hours after I unveiled Joshua Giardino's research that suggested Googlebot is actually a headless browser based off the Chromium codebase at SearchLove New York. I'm going to challenge Matt Cutts's statements, Googlebot hasn't just recently gotten smarter, it actually hasn’t been a text-based crawler for some time now; nor has BingBot or Slurp for that matter. There is evidence that Search Robots are headless web browsers and the Search Engines have had this capability since 2004.
In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.
Howdy, Mozzers. This is Russ Jones from Virante, Inc. I recently spoke at the Search Exchange conference in Charlotte, NC on the topic of programmatic, automated SEO solutions and realized that it could probably be more valuable in front of a larger audience. Of course, the attendees have a head start, so you better get to work.
Subdomains have often been the bane of many SEO-conscious organizations, but an easy solution might be right under your nose. By using subfolders in place of subdomains, you can unite your content under one domain. While this may seem difficult to do when two sites exist on two different servers, a reverse proxy can make the technical implementation quite simple.
On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.
You may have noticed bulleted snippets popping up in Google SERPs. Here are 5 examples in the wild and some tips on how to get them.
In an effort to get their point across, webmasters will sometimes implement more than one robot control technique to keep the search engines away from a page. Unfortunately, these techniques can sometimes contradict each other: One technique hides the instruction of the other or link juice is lost.
Being a chrome junkie and also a keen productivity evangelist I'm predictably a huge fan of javascript bookmarklets. I use them all day long and over time I've built up a few that I have made myself that I thought I'd share today. What is a javascript bookmarklet? A javascript bookmarklet is a small piece of javascript code that you can execute in your browser by bookmarking a l...
Recently Firefox automatically updated to version 5, and with that update came a nightmarish scenario: virtually every Firefox SEO add-on suddenly ceased to function. By now many of these add-ons have been repaired, but at the time I was rescued by a side project of mine – a portable SEO Browser designed to run from a thumbdrive, complete...
Developers and technical SEOs have heard the search engine mouthpieces say it over and over: "Make pages primarily for users, not for search engines". If you ask me, there's one big reason why "primarily" sneaks itself into that statement: Faceted Navigation. Let's discuss how to provide a great user experience AND a search engine friendly faceted navigation.
In a follow up to my catastrophic canonicalization experiment, I take on 6 new, extreme challenges. Some work, some don't, and we all learn along the way (except me).
Dear SEO friends, Recently I considered implementing the Facebook Comments Box in several sites. I tried to consider the pros and cons. The obvious pros were (there are more): By default comments will be posted to the user's wall (though they can disable this)...
