By: Michael Cottam
RewriteRule's Split Personality Explained
Technical SEORewriteRule can do 301 redirects, and also URL rewriting (invisible to the user or Googlebot), all dependent on a couple of tiny, much-misunderstood little flags.
Technical SEO - Page 14
By: jennita
SEOs and Developers: 5 Ways to Build The Relationship
Technical SEOWho is the one person (or group of people) that you can't live without? Your developer. [Don't tell that to your spouse though.. eh?] As an SEO your life revolves around making changes to your site/application and getting all the pieces to fall into place. If you live in a perfect world, you have the ability to change all your on-page optimization including URL, Title tag, meta description, set up redirects, etc. But how many of us live in this fantasy la la land where everything is perfect? I'm going to go out on a limb here and say not very many of us.
By: Tom Critchlow
Diagnosing Google Crawl Allowance Using Webmaster Tools & Excel
Technical SEOThere's been some talk recently in the SEO industry about 'crawl allowance' - it's not a new concept but Matt Cutts recently talked about it openly with Eric Enge at StoneTemple (and you can see Rand's illustr...
By: Richard Baxter
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Technical SEOTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performan...
By: Rand Fishkin
Pagination: Best Practices for SEO & User Experience
Technical SEOWe've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the YCombinator conference about h...
By: RobOusbey
The Elements of an HTML Link
Technical SEOLinks. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag's attributes.
By: Maciej Gałecki
Testing How Crawl Priority Works
Technical SEOA SHORT INTRODUCTION... We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. The architecture of a website is usually correlated with the popularity of these pages expressed by number of backlinks:Home page has the most backlinks,1st ...
By: Michael Cottam
It's a Feeding Frenzy for Keyword-Rich Domains
Technical SEOIt's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite to get on page 1 of the SERPs for that search phrase.&...
By: Rand Fishkin
Diagrams for Solving Crawl Priority & Indexation Issues
Technical SEOYesterday night I stayed up way too late authoring a post on Google's Indexation Cap. Today, despite getting up way too early, I wanted to follow up and answer some of the questions from the comments, Twitter and my email. I think SEOs who read the post rightly asked for more direction in solving this problem - a fair request.
By: Lindsay Wassell
Rethinking Duplicate Content
Technical SEOThis post is about three pretty interesting things in my book; opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. You've been warned, OK?
SEO Cheat Sheet: Anatomy of A URL
Technical SEOOne topic that seems simple but that generates a ton of questions here on SEOmoz is URLs. I've created a 1-page sheet all about the URL and how to optimize it.
By: Rand Fishkin
Crawling & Indexing - It's Not as Simple as Just In or Out
Technical SEOShort post tonight as I'm just back from a short trip with Mystery Guest to celebrate our one year anniversary (which was awesome, BTW) and need to get caught up on lots of email. Let's start with a quick quiz - which of the following statements is true? A) My pages are in my XML sitemaps file, so they must be getting crawled B) My pages have been crawle...
By: Phill-B
A Developer's Adventure Into the World of SEO
Technical SEOBefore I begin, I would like to emphasize I had never before done SEO. I had no clue about the terminology used, and I was never part of the club most of you have been in for a while. I have a tentancy to ramble, but I assure you it is all relevant to my tale of mystery, drama, and eventually, wonder. So please bear with me. I am not trying to bring new information to the table, rather I am try...
By: jennita
Building SEO into the Development Process
Technical SEOOver the past few weeks we’ve been having some great conversations about how SEOs and developers view each other, how they can work together, and why they shouldn’t try to kill each other. Heh. The conclusion that we should all know at least a little about each other’s jobs and that working together (rather than against each other) is beneficial to everyone is fairly obvious. ...