Technical SEO - Page 11

By: Bob Jones April 25th, 2012

8 Reasons Why Your Site Might Not Get Indexed

Hi Mozzers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site or parts of it are not getting added to the Google (or one of the other guys) index, which means that no body will ever find your content in the search results.

By: Stephanie Chang April 11th, 2012

How Should You Handle Expired Content?

Technical SEO

Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site.

By: Everett Sizemore March 28th, 2012

Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well

Technical SEO

A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong". On February, 28 2012 FreeShipping.org relaunched with a new design and updated site architecture.The site'...

By: Daniel Butler March 27th, 2012

The Lowdown on Structured Data and Schema.org - Your Questions Answered!

Technical SEO

First of all, thank you to everyone who listened in to the Microformats and Schema.org webinar with Richard Baxter and myself. If you are a PRO member and haven't had a chance to listen in, be sure to check it out! During and after the webinar we received a ton of great feedback and q...

By: Dr. Peter J. Meyers March 21st, 2012

Logic, Meet Google - Crawling to De-index

Technical SEO

Since Panda, more and more people are trying to get a handle on their indexed pages. I discuss a common mistake in de-indexation - blocking crawl paths to the pages you want out of the index.

By: PracticeFusion March 19th, 2012

How Sitelinks Are Quietly Costing You Conversions

Technical SEO

“It’s official, Google is broken and my career is over. Time to hide under my desk.” A bit extreme? Yes. But, if you saw what I saw a month ago, your reaction would’ve been exactly the same. Let me explain.

By: Selena Narayanasamy March 13th, 2012

A Visual Guide to Rich Snippets

Technical SEO

Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.

By: Aleyda Solis March 8th, 2012

Achieving an SEO-Friendly Domain Migration - The Infographic

Technical SEO

Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic.

By: Modestos Siotos February 27th, 2012

Web Site Migration Guide - Tips For SEOs

Technical SEO

Site migrations occur now and again for a various reasons but arguably are one of those areas many SEOs and site owners alike do not feel very comfortable with. Typically, site owners want to know in advance what the impact would be, often asking for information like potential traffic loss, or even revenue loss. On the other hand, SEOs need to make sure they follow best practice and avoid common pitfalls in order to make sure traffic loss will be kept to a minimum.

By: RobOusbey February 26th, 2012

Create Crawlable, Link-Friendly AJAX Websites Using pushState()

Technical SEO

Building websites using AJAX to load content can make them fast, responsive and very user friendly. However, it's not always been possible to do this without introducing # or #! symbols into URLs - and breaking the way URLs are 'supposed' to work. The method outlined here will let you build fast AJAX-based websites that also work well for SEO.

By: Michael Cottam February 17th, 2012

Location: A Ranking Factor in Organic SERPs

Technical SEO

It's Organic and It's Local: We're Not Talking Vegetables

By: Stephanie Chang February 6th, 2012

Building a Technical SEO Process

Technical SEO

One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick&q...

By: David Sottimano February 5th, 2012

Find Your Site's Biggest Technical Flaws in 60 Minutes

Technical SEO

I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly. I've got some lovely volu...

By: Frederik Hyldig January 17th, 2012

How To Handle Downtime During Site Maintenance

Technical SEO

In this post I will explain how to handle cases of planned downtime. That is, a short period of time wherein you purposely make your website inaccessible. This can be due to significant changes to the site or because of server maintenance.

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