I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.
Now that it's 2014, the question isn't "should I build a mobile site?" It's "how do I build a good mobile site?" So, behold, a checklist!
We all know authorship is important, but it can be really hard to get working properly. Here's how we (finally) got authorship working the way it should on Moz.com.
A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site.
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn't well understood. We know that it is the "magic" behind Panda and Penguin, but how does it work, and why didn't they use it earlier?
Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here's what you need to know about the coming domain gold rush.
A client's homepage had mysteriously vanished from Google's index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google's index (along with its former rankings) in less than 12 hours.
A quick tutorial on using Screaming Frog and Google's Structured Data Testing Tool to check your entire website for Google Authorship and Publisher markup.
One of the toughest Google Authorship troubleshooting requests we get at the Google Authorship and Author Rank community on Google+ concerns misattribution of authorship in Google search results.
Which rank-tracking method is the most accurate? I set out to answer that question by comparing rankings for 500 keywords across four methods: (1) Personalized, (2) Incognito, (3) Crawler, and (4) Google Webmaster Tools.
It is my honor and privilege today to introduce the brand new version of The Web Developer's SEO Cheat Sheet. This free and downloadable cheat sheet covers all of the important SEO code and best practices that are needed by online marketers and developers.
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick. Here you'll find a collection of the 100 best completely free tools, tools with both free and paid options, and free trials.
Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems, and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results are often disastrous.
