Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. Updated for 2015.
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
A fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.
For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.
Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...
Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
