How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
Implementing Schema used to require a lot of changes to your site's markup, but the JSON-LD format created a great alternative to adding microdata to a page with minimal code. This post details how to make it even easier to dynamically generate Schema.org/JSON-LD tags for your site using Google Tag Manager.
Sometimes you have so much data it causes Excel to fail. When that happens, turn to Google BigQuery to help. Dominic Woodman walks you through setting up and using BigQuery for making huge datasets manageable.
Have you been following along as we explore SEO + A11y? In this final post of three, Laura Lippay shares resources and advice on SEO and Accessibility overlaps when optimizing images, video, and non-text elements.
While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.